About the position
Trunk Tools is revolutionizing construction with a next-generation AI platform designed to supercharge the productivity of the deskless workforce. We’re seeking a Senior Product Marketing Manager to lead and execute our Product go-to-market strategy across the full product suite—spanning AI agents, automation tools, platform services, and more. This is a pivotal role at the intersection of product, marketing, and customer success. You’ll develop compelling narratives, shape market perception, and drive adoption across a range of stakeholders—from field crews and project managers to C-level decision-makers. As the voice of the product in the market, you’ll help position Trunk Tools as the category-defining, field-first AI solution for the built world.
Responsibilities
- Craft and evolve clear, differentiated messaging that articulates the value of our AI platform and agents to construction and field-first teams.
- Develop persona-based content and positioning that resonates with both technical users and business stakeholders.
- Own go-to-market planning and execution for new product launches, feature rollouts, and platform updates.
- Partner with Product, Sales, and Customer Success to ensure GTM alignment and readiness across the organization.
- Drive competitive and market intelligence to inform positioning and roadmap priorities.
- Lead structured customer and market discovery to deeply understand buyer needs and product-market fit.
- Translate insights into impactful marketing programs, product content, and roadmap input.
- Create and manage sales enablement materials, including pitch decks, product one-pagers, demo scripts, and training sessions.
- Collaborate with Growth and Content Marketing to develop product-focused campaigns, web pages, and thought leadership.
- Ensure that product updates and new capabilities are clearly communicated and easily adopted by customers.
- Define and track KPIs to measure launch effectiveness, feature adoption, and marketing impact.
- Continuously iterate on messaging and programs based on performance data and customer feedback.
Requirements
- 5+ years of experience in Product Marketing for B2B SaaS, ideally in high-growth or startup environments.
- Experience marketing to deskless workforces or field-first industries (e.g., construction, manufacturing, logistics) strongly preferred.
- Experience marketing complex, technical products—preferably in AI, automation, or platform-based solutions.
- Exceptional verbal and written communication skills with a talent for storytelling and simplification.
- Proven success launching new products, driving adoption, and enabling customer-facing teams.
- Ability to collaborate across diverse stakeholders—from engineering and product to marketing and sales.
- Strong strategic thinking combined with operational execution and a bias for action.
- Empathy for customers and an eagerness to improve how people work in the real world.
- Familiarity with tools like JIRA, HubSpot, or equivalent for managing roadmaps and campaigns.
Benefits
- A close-knit and collaborative early-stage startup environment where every voice is heard and every opinion matters
- Competitive salary and stock option equity packages
- 3 Medical Plans to choose from including 100% covered option. Plus Dental and Vision Insurance!
- Learning & Growth stipend
- Flexible long-term work options (remote and hybrid)
- Free lunch provided in the office in NYC & Austin - you’ll never go hungry with us!
- Unlimited PTO; We truly believe in work-life balance and that hard work should be balanced with time for rest and rejuvenation
- IRL / In-Person retreats throughout the year
