About the position
As Product Marketing Manager at Turnkey, you'll be responsible for bringing our products to market—shaping how they're positioned, communicated, and adopted by our customers. You’ll sit at the intersection of product, design, and sales, helping us scale our go-to-market engine with crisp storytelling, smooth launches, and standout customer experiences.
Responsibilities
- Own product messaging and positioning, translating technical features into compelling narratives for developers and enterprises.
- Manage product launches end-to-end—planning, execution, and internal coordination — across web, email, social, etc.
- Partner closely with Product and Design to influence roadmap, naming, and UX with customer insights and market context.
- Work cross-functionally with Engineering, Sales and Marketing to align product marketing with broader company goals.
- Create content that explains our products clearly—docs, landing pages, blog posts, and more.
- Lead select co-marketing initiatives with customers and ecosystem partners.
- Share learnings with product teams to inform roadmap and improve experiences.
- Track and analyze adoption metrics and campaign performance to refine strategy.
- Contribute to building our product marketing playbook from the ground up.
Requirements
- 4–7 years of experience in product marketing, ideally in a developer tooling or B2B SaaS environment.
- Strong written communicator with a knack for simplifying complex technical concepts.
- Demonstrated ability to drive launches from zero to one in close collaboration with product and design.
- Experience building marketing plans for technical products, including messaging, positioning, and content strategy.
- Comfortable working cross-functionally and managing multiple stakeholders.
- Self-starter who thrives in ambiguity and enjoys taking ownership.
- Sharp sense of product quality and empathy for end users—especially developers.
- Data-driven mindset with a comfort in reporting and light analysis.
Nice-to-haves
- You’ve marketed infrastructure or API-first products to technical audiences.
- You have crypto experience, or have personally experimented with onchain tools.
- You’ve worked at a fast-moving startup.
Benefits
- Full benefits, including medical, dental, vision, life, disability, HSA/FSA, 401(k) - detailed benefits overview available as we get further in the process
- Paid parental leave
- Unlimited PTO (and we will force you to take time off!)
- $3,000/yr learning and development budget to attend industry conferences
- Multiple team offsites per year
- Macbook Pro laptop
- Lunch stipend
