Senior Product Marketing Manager

About the position

The Senior Product Marketing Manager is responsible for putting the MARKET into the go-to-market. This means understanding market dynamics, trends, competitor positioning, and reseller motivations to set Eagle Eye Networks apart in a crowded and growing market. The Product Marketer sits in a critical spot between product management, sales, and marketing and owns the responsibility for telling compelling market-driven stories about what we do and how it solves our customers' and channel partners' problems. The Product Marketer is not only a hands-on position but also a strategic contributor providing insights, recommendations, and developing business cases to drive the company forward.

Responsibilities

• Conduct ongoing analysis into customers' usage of current products and develop plans to increase adoption of Eagle Eye products and services
• Conduct both qualitative and quantitative research projects including win/loss, user testing, messaging tests, in-depth interviews and others to help gain insight into products and markets
• Work cross-functionally with Product Management and Marketing resources to lead commercial launches and the coordination of launch activities
• Review and redline product and channel collateral and communications to improve messaging and tools to customers
• Oversee delivery of app notes, success stories, and case studies as assigned.
• Plan and participate in the launch of new products/services and brief internal teams about new products (sales, marketing, PR, etc.) and go to market priorities and initiatives to drive demand
• Translate technical details into benefits for the user and create buyer personas based on target audience decision-makers and influencers
• Take a vertical approach to the commercialization of products and services and align with strategically identified target verticals and industries
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Build product and portfolio messaging that communicates the vision and value of our products that set new products apart with unique selling propositions
• Craft compelling content for marketing channels (landing pages, ad campaigns, website) to promote our products, services and brand
• Speak and present about products to both external and internal audiences

Requirements

• 5+ years of experience in Product Marketing, Product Management, and/or Technical Marketing roles
• 5+ years of experience in the physical security and/or cloud SaaS industry
• Must be an excellent writer for multiple channels and applications
• Experience in market analysis and competitive research
• Familiar with marketing tactics (e.g. integrated marketing campaigns)
• Excellent communication skills
• Detail-oriented and creative
• Analytical mind and strong quantitative skills
• BS/BA in Marketing, Communications or similar field. MBA preferred

Benefits

• Competitive medical plan with company offsets premiums
• 100% paid employee dental and vision insurance
• Weekly breakfast tacos provided
• 401k plan with company match
• Free weekly lunch
• Snacks provided
• Culture of innovation
• Emphasis on diversity and inclusion
• Unlimited PTO for work/life balance