About the position
At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business. Are you ready to take on a role that will impact Cornerstone's global success? We're looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you'll be able to work from wherever you feel most productive. Reporting to the Sr. Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products. We’re looking for a strategic and collaborative Product Marketing Manager to lead go-to-market planning, positioning, and content development for our solutions, working across internal teams and partner ecosystems. This role will play a key part in driving growth through compelling messaging, sales enablement, and joint marketing with partners.
Responsibilities
- Lead messaging for products/solutions; tested with customers.
- Create validated positioning frameworks and partner-led go-to-market approaches.
- Lead full GTM for products/solutions; build repeatable plays across both internal and partner-led channels.
- Develop and execute cross-functional launch plans; track and report GTM performance.
- Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends.
- Translate insights into actionable strategies.
- Develop content strategy for launches and sales motion.
- Support partner and customer-facing content, including product guides, presentations, videos, and partner-ready content.
- Equip internal sales and partner teams with the tools, training, and resources needed to effectively position and sell the product.
- Gather and analyze customer feedback and data to continually refine product features and messaging.
- Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
- Establish and track key performance indicators (KPIs) to measure the success of partner co-marketing programs, marketing campaigns and product initiatives.
- Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams.
Requirements
- Bachelor's degree in marketing, business, or a related field (MBA is a plus).
- 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
- Proven experience developing and executing go-to-market strategies for new products and features.
- Strong background in creating compelling product positioning, messaging, and content across multiple channels.
- Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
- Exceptional communication, storytelling, and presentation skills.
- Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
- Comfortable working cross-functionally with product management, sales, customer success, and external partners.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
Nice-to-haves
- Background in learning, talent, or HCM software space.
- Desire to explore, create and test, with a passion for teaching others to do the same.
- Ability to collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders.
- Inspired to take 'intelligent risks' to ensure we’re delivering best in class content, tools, tips, and experiences to the field.
- Always looking to streamline workflows and create efficiencies.
- Able to work independently, but also excited to collaborate.
Benefits
- Equitable pay based on market-driven research and skill-based appraisals.
- Annual bonuses and program-specific awards depending on the role.
- Comprehensive benefit offering.
