About the position
We want people who are passionate about marketing products that millions of developers will love. We are looking for a motivated, creative, and results-oriented self-starter to join our Developer Marketing team. This is a strategic team within DigitalOcean that owns the messaging and positioning for the entire company, drives the Go-To-Market strategy for all products and also works on accelerating the product usage and revenue. As a Senior Product Marketing Manager, you will have the opportunity to define how we communicate the value of DigitalOcean platform and our various products to growing businesses who rely on cloud computing services. You will have a deep understanding of DigitalOcean’s target customer base and will own the positioning and messaging for the DigitalOcean platform. This role will develop compelling content to help customers understand the value, and drive marketing programs to spread the message globally. You will have a lot of visibility and opportunities for close collaboration with numerous cross functional teams like product management, sales, revenue marketing, brand, developer relations, marketing programs.
Responsibilities
- Successfully take to market key products aligned to the key developer products like Kubernetes and Application Platform.
- Work with product team(s) to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas.
- Develop product messaging, positioning, and detailed launch execution plans for successful GTM.
- Work closely with Growth and Product teams to define programs (cross-sell / up-sell) which will drive meaningful product adoption.
- Work closely with our revenue organization to help our sales and solution architect team understand the value proposition and how to sell these products.
- Create enablement assets to serve sales, demand gen, and the partner channel.
- Have a solid understanding of cloud infrastructure pricing and packaging methodology and apply in practice to optimize product pricing tiers.
- Implement creative tactics for enhanced product launch traction.
- Determine the types of business customers and use cases that are best served by DigitalOcean products.
- Continuously test and refine the messaging via web updates, new landing pages, and targeted emails campaigns.
- Craft an overall cloud platform narrative that includes developers, and best fit business customers and how DigitalOcean uniquely helps them.
- Create compelling content for various mediums like product pages, blogs, emails, social media, press releases.
- Be the go to person for all things related to the overall product and platform narrative - whether it is events, keynotes, customer/partner engagements.
Requirements
- Bachelor's degree in a technical field, such as computer science, engineering or mathematics. MBA is a plus.
- 7+ years of experience in technical product marketing or product marketing as a product marketing manager or product manager.
- Experience in Kubernetes and developer platform products is preferred.
- Understanding of the cloud landscape and ability to position products uniquely for business use cases.
- Research oriented and analytical mindset that uses data to inform both internal stakeholders (all the way to Executives) as well as marketing tactics.
- Extraordinary communication skills with track record of navigating complex unstructured cross-functional environments.
- Comfortable interacting with executives and using your voice to influence outcomes, share insights, and challenge ideas constructively.
- Excellent storytelling and writing skills.
Benefits
- Competitive salary range of $110,000 - $158,000 based on market data, relevant years of experience, and skills.
- Bonus eligibility based on company and individual performance.
- Equity compensation including equity grants upon hire and participation in Employee Stock Purchase Program.
- Reimbursement for relevant conferences, training, and education.
- Access to LinkedIn Learning's 10,000+ courses for continued growth and development.
- Flexible time off policy.
- Employee Assistance Program and Local Employee Meetups.
