Senior Product Marketing Manager

About the position

Join Formlabs as a Product Marketing Manager to drive market adoption of our groundbreaking professional 3D printers and related accessories and materials. You will work on our core SLA technology and products, managing the overall go-to-market strategy through core messaging, positioning, new product launches, content creation, sales enablement, and market analysis. This role requires a strong communications background and a passion for technology, particularly in 3D printing. As a pivotal member of the Product Marketing team, you will collaborate with various departments to ensure successful product launches and effective messaging across all platforms.

Responsibilities

• Be the 'quarterback' of our launches of new hardware, software, and materials products.
• Nurture existing products by executing changes in marketing and positioning.
• Connect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use cases.
• Regularly track and assess competitors, adjusting Formlabs' product marketing accordingly.
• Communicate our products across all mediums in succinct and compelling ways.
• Develop technical training, messaging decks, internal FAQs, product guides, etc. for the sales team.
• Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers.
• Develop deep expertise in our 3D printing technologies, materials, and portfolio.

Requirements

• 5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company.
• Detail-oriented with a track record of excellence in project management.
• Passionate about technology and interested in 3D printing.
• Successful in collaborating with sales and marketing teams to create product training material.
• Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes.
• Proven ability to work independently and cross-functionally to complete projects.
• Tactfully manage by influence with leaders across the organization.
• High level of initiative and strong business judgment; comfortable solving strategic problems in real time.
• Ability to think holistically and contribute business value outside of your core lane.

Nice-to-haves

• Technical writing.
• Business degree or Technical degree preferred.
• Related industry experience.

Benefits

• Robust equity program to build future wealth through RSUs.
• Comprehensive healthcare coverage (Medical, Dental, Vision).
• Low cost fund options in our 401K and access to advisors.
• Generous paid Parental Leave (up to 16 weeks).
• Tenure-based paid Sabbatical Leave (up to 6 weeks).
• Flexible Out of Office Plan - Take time when you need it.
• Ample on-site parking & pre-tax commuter benefits.
• Healthy on-site lunches, snacks, beverages, & treats.
• Regular sponsored professional development opportunities.
• Many opt-in culture events across our diverse community.
• Unlimited 3D prints.