About the position
As a Senior Product Marketing Manager, you will be driving member adoption and engagement by delivering key go-to-market strategies and plans across our portfolio of financial wellness offerings, including credit monitoring and improvement, financial product marketplaces, and more. Specific initiatives will vary based on priority but some examples include increasing adoption and engagement for our Tax offerings, building GTM strategies for audience segments or portfolio offerings or building and driving GTM launches for our marketplace products. You are well-versed in all aspects of marketing including audience insights, market analysis, competitive analysis, strategy creation, cross-functional team leadership and coordination, and program execution. You will report directly to the Director of Product Marketing or Associate Director of Product Marketing.
Responsibilities
- Develop marketing strategies and launch plans to drive member adoption and business growth.
- Analyze behavioral metrics, market/competitive data, business performance data and customer research to identify growth and improvement opportunities.
- Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs.
- Collaborate with product and research teams to influence product strategy and roadmap development.
- Work with product and marketing teams to execute strategies and programs.
Requirements
- BA/BS with 8+ years of experience in product marketing at a consumer technology company; MBA highly preferred.
- 2+ years in product marketing at a large B2C tech company.
- Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches.
- Deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results.
- Proven experience as a driver as well as a collaborator/influencer across strategic and tactical initiatives.
Nice-to-haves
- Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams.
- Outstanding communication skills to present strategies effectively to senior leadership and cross-functional teams.
- Highly collaborative work style; able to collaborate and influence cross-functionally.
- High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively.
- High comfort working with ambiguity, able to anticipate and adapt to shifting priorities.
- Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress.
- Growth mindset.
- Fintech and/or Tax experience a plus.
Benefits
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
- Education Perks
- Paid Gift Week in December
