Senior Product Marketing Manager

About the position

Relay is looking for a highly creative, empathetic and analytical product marketer to join our growing Product Marketing team. Relay's Product Marketing team is hyper-focused on ensuring our small business customers derive as much value from our platform as possible. Working closely with key stakeholders across Relay, the Product Marketing Team drives positioning and messaging, product launches, pricing and packaging, market research, competitive intelligence and other initiatives that accelerate our mission of helping entrepreneurs build healthy, cash-flow-positive businesses.

Responsibilities

• Develop and own go-to-market strategies for new features and product launches.
• Project manage product launches in collaboration with the rest of the marketing team.
• Leverage customer knowledge to craft positioning and messaging that resonates with our market and users.
• Influence product direction by building and socializing deep insights into our market.
• Maintain a close pulse on the industry and competitors.
• Work with Product to establish targets for adoption and engagement across different areas of the product.
• Refine product messaging across all stages of the customer journey.
• Own sales enablement for your products and features.
• Build strong relationships across every team in the company.

Requirements

• 5+ years of experience in working product marketing ideally in a startup environment supporting SMB's.
• Successfully launched and driven adoption for a new product or feature.
• Ability to craft and tell a story that resonates with and influences stakeholders and customers.
• Experience in understanding customers and extrapolating messaging and product ideas from conversations and research.
• Proven project management skills with the ability to lead and influence multiple cross-functional stakeholders.
• Ability to determine KPIs and independently craft requirements for data reporting.

Nice-to-haves

• Previous experience working in fintech.
• Previous experience working with small business customers.

Benefits

• Competitive salary and meaningful equity.
• Comprehensive health benefits from day one.
• Flexible vacation and time off: 15 vacation days and 5 flex days, plus an extra week of office closure during the end-of-year holidays.
• Personal and professional growth through ongoing feedback, mentorship, and coaching.
• Social connection through company-wide get-togethers, quarterly team events, and networking opportunities.