About the position
AfterShip is looking for a Senior Product Marketing Manager to join our growing Marketing team. You will be expected to bring innovative ideas and creative strategies to fuel AfterShip’s marketing engine growth and front-line enablement. You will bring your prior experience in SaaS software marketing, and knowledge of the eCommerce industry to help craft positioning, messaging, lead go-to-market (GTM) strategies, and sales enablement. As you play a significant part in our team’s success, you will have a high-visibility, high-impact opportunity that allows you to exercise your strategic vision, business acumen, storytelling skills, and technical expertise. The ideal candidate would describe their approach to work as ‘customer-centric’, you go the extra mile to develop an intimate understanding of actual (not perceived) customer and prospect needs and learn everything you can about the latest (and evolving) state of the target market. You possess the skills and perception to be a strategic, holistic and multidimensional thinker and natural storyteller. This role is part of AfterShip's Global Marketing team, reporting into the team lead of Product Marketing based in APAC. As such, there may be the need to work outside of regular office hours for team meetings or in order to collaborate with members of the team in APAC up to twice a week.
Responsibilities
- Develop an in-depth technical understanding of AfterShip’s products and features, acting as a subject matter expert cross-functionally.
- Collaborate cross-functionally on the creation of high-quality product collateral including sales decks, product use cases, solution briefs, messaging guides, case studies, web content, blog posts, and other assets to maximize the effectiveness and diversified use of our products in the market.
- Drive GTM strategies and cross-functional coordination to facilitate rapid and successful product and solution launches, positioning and sales enablement materials.
- Stay on top of the industry trends, new technology, competitor dynamics and ecommerce best practices to provide insights on GTM plans and enhance product messaging.
- Fuel our marketing engine and generate revenue demand with impactful, data driven product positioning, messaging and thought leadership.
- Leverage a variety of data feedback loops to plan and execute user research programs and complete user journeys to distill insights and refine our profile target personas.
- Additional responsibilities and duties as required.
Requirements
- 4+ years of B2B product marketing experience; 2+ years of proven and demonstrable experience in industry solution GTM and product launches.
- Bachelor’s Degree in business or technical discipline, or equivalent years’ experience (MBA or equivalent experience preferred but not required).
- Prior experience working within a high-growth SaaS company is required; experience in sales enablement and asset creation in eCommerce industry is required; And experience in AI is strongly preferred.
- Enthusiastic spokesperson/product marketing ambassador with exceptional communication and interpersonal skills.
- Ability to effectively create compelling written content.
- Analytical mindset with the ability to gather and analyze market data for informed decision-making.
- Capable of working proactively and independently, as well as collaboratively.
- Experience in global cross-functional collaboration to drive key initiatives, with the ability to handle multiple projects at the same time.
- Capable of cultivating an in-depth understanding of complex technical products, then simplifying and packaging them for a variety of personas and markets.
Benefits
- Competitive compensation
- Remote-first/hybrid-flexible work setups
- Healthcare coverage offered from day 1
- Career progression & professional development
- Retirement Plans including company match
- Invest in your learning + monthly book perk
- In-office lunch and commuter benefits for those located in our hub locations
