Senior Product Marketing Manager

About the position

Seeking a B2B specialist to enhance business growth, skilled in customer data platforms (CDPs), product marketing, or product management. We're looking for a product marketer to join a high performing team to identify new opportunities and develop winning strategies, ensure go-to-market impact, and drive customer success and industry leadership!

Responsibilities

• Lead go-to-market strategy and execution for new features and capabilities
• Partner with product management and engineering leads from ideation through general availability of new releases and feature enhancements
• Craft messaging and positioning highlighting feature benefits and value to customers and prospects
• Develop collateral to train sales teams and excite customers about upcoming innovations
• Stay current with industry trends and conduct competitive analysis of offerings in the B2B CDP space and wider ecosystem
• Develop joint positioning and go-to-market strategies with other Adobe product teams and technology partners
• Accelerate deals by working with sales to provide pricing and deal support
• Quantify market opportunities and support internal pricing strategy and finance teams with forecasting and modeling
• Fuel business growth through pipeline tracking and analysis
• Power customer success by monitoring usage and adoption and finding opportunities to help customers realize value!

Requirements

• 6-10 years of work experience in B2B product marketing, product management, marketing technology, or advertising technology with deep focus and expertise in business-to-business operating models
• Proficiency in B2B concepts and systems: Buyer personas, buying groups, lead management, account nurturing, ABM, CRM, marketing automation, etc.
• Ability to translate technical capabilities into B2B customer benefits and value by simplifying complex concepts with excellent visual, written, and verbal communication
• Proven success leading multiple product marketing-related initiatives involving cross-functional stakeholders
• Competency producing insights from quantitative and qualitative data and offering strategic suggestions to inspire action
• Enthusiastic about establishing credibility and collaborating with colleagues from various fields and subject areas

Benefits

• Compensation reflects the cost of labor across several U.S. geographic markets
• Pay range for this position is $120,700 -- $213,400 annually
• Short-term incentives in the form of sales commission plans for sales roles
• Annual Incentive Plan (AIP) for non-sales roles
• Certain roles may be eligible for long-term incentives in the form of a new hire equity award