Senior Product Marketing Manager

About the position

Braze is looking for an experienced product marketer to own the go-to-market strategy and positioning for Canvas, our flagship journey orchestration tool. In this role, you will work to deeply understand the relevant personas, craft differentiated positioning and messaging, bring new products and features to market, serve as the resident GTM expert for your product area, amplify our story through marketing campaigns and collateral, and enable GTM teams. We’re looking for an enthusiastic product marketer who excels at storytelling and problem-solving. The ideal candidate must be able to turn complex concepts into simple stories, proactively recommend and deliver solutions, and be comfortable leading in a fast-paced, dynamic environment.

Responsibilities

• Develop a strong understanding of our core buyer personas and end users
• Proactively identify opportunity areas and make recommendations about growth and retention strategies
• Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• Create clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform
• Prepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories)
• Independently lead product launches and releases for new products, features, and enhancements
• Serve as a subject matter expert who can comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences
• Drive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplish with Canvas
• Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilities

Requirements

• 6+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companies
• Ability to think strategically and develop comprehensive go-to-market plans
• Strong technical literacy with the ability to understand and simplify complex concepts for different audiences
• Excellent written and verbal communication skills; comfortable creating and presenting various content
• Proven track record working collaboratively to take new products and features to the market and drive their continued success
• Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
• Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
• Metrics-driven and focused on driving incremental results
• Natural curiosity and empathy for customers and their challenges

Nice-to-haves

• Experience in B2B marketing, with exposure to both enterprise and SMB businesses
• Experience with MarTech/CDP/iPaaS software

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®