About the position
At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's largest investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.
Responsibilities
- Lead Product Marketing Strategy: Dive into target audience identification, product value proposition, and client needs analysis.
- Partner with senior leadership to align marketing objectives with cross-functional priorities and inform marketing budgets.
- Mentorship and Coaching: Be the marketing guru! Mentor and coach colleagues to develop and maintain a broad knowledge of product marketing industry forces, competition, and trends, acting as a trusted advisor in developing marketing strategies.
- Vision and Planning: Set the stage for competitive product marketing strategy, planning, measurement, and relationship management for products/initiatives.
- Ensure plans meet tactical and strategic objectives and align with overall business strategy.
- Stakeholder Communication: Keep the communication flowing! Engage with stakeholders, leaders, team members, management, and department partners to ensure requirements and priorities are understood.
- Monitor product marketing activity, progress, and results, submitting regular status reports to management and stakeholders.
- Identify necessary actions to realign with strategic outcomes as needed.
- Continuous Feedback Loop: Create a continuous feedback loop to gather input from clients and key stakeholders.
- Proactively identify opportunities to improve the positioning of critical business topics.
- Marketing Tracking Methodology: Lead the development of marketing tracking methodology to set success parameters based on relevant data, analytics, and measurable results.
- Regularly share updates on the status of product marketing strategy efforts.
- Risk Mitigation and Compliance: Ensure all steps are taken to mitigate risk and maintain control, compliance, audit, and legal requirements in marketing plans.
- Maintain an appropriate level of technical marketing and business knowledge to support program implementation.
Requirements
- Minimum eight years of related work experience, including three years in marketing.
- Broad knowledge of Vanguard's investment product lineup and an understanding of the overall investment markets.
- Undergraduate degree in Marketing or equivalent experience required; graduate degree preferred.
