About the position
As a Senior Program Manager, Marketing at XPO, you will contribute to the development and execution of comprehensive marketing strategies focusing on customer awareness, retention, and acquisition strategies. You will leverage various marketing channels including email, social media, conferences, events, and web content to drive customer interest and demand for services through 'always on' campaign management. Your role will also involve driving targeted campaigns using automation and CRM tools, segmenting by audience profile criteria and activities, and using data analysis to optimize efforts and ROI. Additionally, you will be responsible for creating customer-facing content, managing sales enablement collateral, and collaborating across the business with various sales channel leaders.
Responsibilities
- Contribute to the development and execution of comprehensive marketing strategies focusing on customer awareness, retention, and acquisition.
- Leverage marketing channels including email, social media, conferences, events, and web content to drive customer interest and demand.
- Drive targeted campaigns using automation (Pardot) and CRM tools, segmenting by audience profile criteria and activities.
- Use data analysis and analytics to understand campaign performance and customer behavior to optimize efforts and ROI.
- Identify ideal customer profiles for targeting both LTL and Premium Service offerings.
- Draft key customer-facing content including emails, blogs, website copy, and sales collateral.
- Manage the ongoing creation, updating, and housing of sales enablement collateral.
- Collaborate across the business with various sales channel leaders and support sales efforts.
Requirements
- Bachelor's degree in marketing, business administration, economics, or supply chain or equivalent work and/or military experience.
- 2+ years of marketing and/or marketing operations experience.
- Experience drafting, iterating, and refining customer communications of all types.
- Excellent communication, leadership, and problem-solving skills.
- Expertise in Marketing/CRM tools such as Pardot, SFDC, ZoomInfo, Showpad, and media advertising platforms.
- Proficiency in Microsoft Office suite.
- Ability to work in a fast-paced and collaborative environment.
Nice-to-haves
- 4+ years of marketing and/or marketing operations experience.
- A keen eye for creating and finalizing professional-looking branded collateral and assets.
- Master's degree in marketing, business administration, supply chain, economics, or logistics.
- Sales experience.
- LTL or Transport and Logistics industry knowledge and experience.
Benefits
- Competitive compensation package.
- Full health insurance benefits available on day one.
- Life and disability insurance.
- Earn up to 15 days of PTO over your first year.
- 9 paid company holidays.
- 401(k) option with company match.
- Education assistance.
