About the position
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny. Klaviyo is a leading marketing automation platform that empowers businesses to connect with their customers and drive revenue through personalized and data-driven campaigns. We are seeking a skilled GTM (Go-To-Market) Marketing Integrations/Salesforce Developer to join our team and play a critical role in optimizing our Marketing Systems to support our marketing strategies and objectives.
Responsibilities
- Collaborate with cross-functional teams, including marketing, sales, and IT, to understand business needs and translate them into effective technical solutions.
- Customize and configure tools and system architecture to support marketing automation, lead generation, lead nurturing, and campaign tracking.
- Create and maintain custom data pipelines and workflows specific to marketing processes, ensuring data integrity and accurate reporting.
- Build and manage marketing campaigns, lead scoring models, and reporting dashboards within Salesforce.
- Implement and optimize integrations between Salesforce and other marketing tools to streamline processes and data flows.
- Monitor data quality and perform routine data cleansing to ensure accurate and reliable reporting and analytics.
- Provide training and support to marketing teams on Salesforce best practices and usage to drive adoption and efficiency.
- Stay up-to-date with Salesforce updates and releases, implementing new features and enhancements as relevant to marketing operations.
- Collaborate with internal stakeholders to identify process bottlenecks and suggest improvements to enhance overall efficiency.
- Troubleshoot and resolve technical issues related to Marketing and Sales system configuration and integrations.
- Contribute to the development and maintenance of documentation for Salesforce processes and procedures.
Requirements
- Bachelor's degree in Business, Marketing, Information Technology, or related field.
- 2 year+ experience as a Marketing Automation developer/admin.
- 3 years experience as a Salesforce developer/admin, with a focus on supporting marketing operations and campaigns.
- Salesforce Administrator certification is preferred.
- Strong understanding of marketing processes, lead management, and demand generation strategies.
- Proficiency in configuring Salesforce objects, fields, workflows, and automation tools.
- Experience with marketing automation platforms (such as Klaviyo, Hubspot, Marketo, Eloqua), and integrating them with Salesforce.
- Familiarity with reporting and dashboard creation in Salesforce to track marketing KPIs.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication skills and ability to work collaboratively across teams.
- Problem-solving mindset with a proactive approach to addressing challenges.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in Marketing and Administrative tools: Marketo, Hubspot, Clearbit, DemandTools, 6Sense, LeanData, Jira, GSuite, Monday, On24, Qualified.
- Proficiency in Salesforce APEX.
Benefits
- Competitive compensation package and benefits.
- Participation in the company's annual cash bonus plan.
- Variable compensation (OTE) for sales and customer success roles.
- Equity and sign-on payments.
- Comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
