About the position
At GE Appliances, a Haier company, we come together to make 'good things, for life.' As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. We're seeking an experienced Salesforce Marketing Cloud (SFMC) Specialist to lead day-to-day operations across our multi-brand portfolio. This is a hands-on role focused on ensuring best-in-class deliverability, operational excellence, and continuous optimization of our digital marketing programs. You'll collaborate closely with CRM Strategy, Brand Marketing, and MarTech teams to maintain a scalable, data-driven SFMC architecture-one that powers more personalized, effective, and cross-channel customer experiences.
Responsibilities
- Build, test, and deploy promotional email and SMS campaigns across GE Appliances' brand portfolio
- Develop and maintain customer journeys, triggered sends, automations, and campaigns using Journey Builder, Automation Studio, Marketing Cloud Connector, and Mobile Studio
- Manage campaign workflows and deployment timelines, maintaining accuracy through Jira ticketing and calendars
- Own segmentation strategies, including management of publication and suppression lists
- Maintain and query data extensions using SQL, and manage API integrations and data imports
- Support object-triggered automations and customer lifecycle triggers
- Monitor and escalate error alerts to ensure minimal disruption and rapid resolution
- Partner with stakeholders to align campaign planning with brand goals and audience strategies
- Maintain detailed documentation of processes, playbooks, and platform standards
- Champion SFMC best practices and lead the evaluation and piloting of new platform capabilities
- Define campaign KPIs and performance benchmarks in partnership with CRM and Analytics teams
- Design and run A/B and multivariate tests; analyze results and recommend optimization strategies
- Lead continuous 'test & learn' initiatives to improve personalization, deliverability, and engagement
Requirements
- Bachelor's degree from an accredited institution
- 5+ years of hands-on experience managing Salesforce Marketing Cloud at scale
- Deep working knowledge of Mobile Studio, including SMS/MMS and mobile push best practices
- Strong proficiency in Marketing Cloud Analytics (Analytics Builder), Datorama, or Tableau
- Ability to translate complex technical concepts into business-relevant insights
- Self-starter with excellent organizational skills and experience managing multiple projects in a dynamic environment
Nice-to-haves
- Experience in a multi-brand B2C environment, ideally within consumer products or appliances
- Familiarity with Salesforce CRM Cloud and its integration with SFMC
- Proficiency in AMPscript, SQL, and basic SSJS for personalization and data transformation
- Working knowledge of Agile project management methodologies and tools such as Jira or Asana
