About the position
Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what's now, what's next, and what's possible. The Vox Media Podcast Network is the home to the most influential voices and programming in podcasting, including A Touch More with Sue Bird and Megan Rapinoe, Pivot with Kara Swisher and Scott Galloway, W Should We Begin? with Esther Perel, Stay Tuned with Preet Bharara, Celebrity Memoir Book Club, and many more award-winning shows across categories. Our Podcast Marketing team is dedicated to the strategic planning and execution of all consumer marketing efforts to develop our show's audiences across audio, video, and social, ultimately helping us strengthen Vox Media's overall podcast business. Ultimately, our job is to grow and foster our audiences wherever they want to experience our content, whether in audio, video, social, or IRL.
Responsibilities
- Grow and energize the fan communities behind our slate of hit podcasts.
- Partner with individual show production teams to improve their social strategy and optimize their content.
- Develop benchmarks and best practices for our podcasts across Instagram, TikTok, YouTube Shorts and other key channels.
- Interpret social performance metrics for show teams.
- Advise on the best approaches for driving audiences down-funnel to become paying subscribers.
- Lead testing and experimentation in the social space.
- Develop new social-first ideas and formats for our podcasts.
- Evaluate emerging channels like Substack, Bluesky or Discord.
- Roll up your sleeves to help with episode clipping, social copy writing, audience engagement activity, or social graphic creation.
- Act as a proactive, trusted audience development partner for our show teams and hosts.
Requirements
- Deep expertise in growing audiences organically across social platforms, particularly Instagram and TikTok.
- Fluency in social media culture, with an ability to spot rising trends, relevant conversations and engagement opportunities.
- Experience writing engaging audience-facing copy in different brand voices.
- Direct experience cutting, clipping and optimizing video content for social.
- Experience analyzing data to make informed decisions, particularly on social channels.
- Proven ability to work with diverse stakeholders and build strong relationships.
- Strong visual design sensibility.
- A creative, proactive, solutions-oriented mindset.
- An understanding of audiences across a range of channels and platforms.
- A track record of learning new channels, industries and markets quickly.
- Enthusiasm for learning and growing.
- Experience with Premiere, AfterEffects or other video editing tools.
Nice-to-haves
- Experience working with high-profile talent.
Benefits
- Comprehensive benefits to support all employees.
- Permanent, full-time position.
- Benefits-eligible.
