United Airlinesposted 4 days ago
$79,800 - $103,966/Yr
Full-time • Entry Level
Chicago, IL
Administrative and Support Services

About the position

Aviate is United Airlines, Inc.'s pilot career development program offering both aspiring flight students and commercial pilots the most secure career path to potential employment as a First Officer with United. Aviate's goal is to attract outstanding people who want to join the very best team of pilots in the aviation industry. United understands that in order to do this, Aviate will be flexible enough to accommodate individuals at every stage of their training and development. Through its network of Aviate-participating universities, professional flight training organizations, Part 135 operators, and United Express carriers, United offers Candidates multiple points of entry into Aviate. Candidates who apply and are selected into the Aviate program will benefit from a career path that is tailored to their current experience level, enabling them to build flight hours and develop as leaders in preparation for a potential position with United. As the Senior Specialist - Aviate Marketing & Communications, you will help develop, complete, and implement compelling, multichannel content for the Aviate audience, network, and internal customers. You are skilled in event coordination and can thrive in high-pressure situations. If you are someone who challenges the status quo, looks for new opportunities, takes a build-measure-learn approach to marketing campaigns and demonstrates passion for your work, come join the Pilot Strategy team.

Responsibilities

  • Support Aviate communications and marketing strategy and is passionate about growth, retention, and engagement with online communities through development, planning, and execution
  • Draft copy and deploy communications between United/Aviate and the Aviate network
  • Lead Aviate-owned social media strategy through creation of content calendar, assets and copy, as well as online engagement
  • Develop marketing materials and presentations to support the Aviate recruiting efforts
  • Support Aviate network via relationship management, maintenance of marketing toolkit, and proactive engagement opportunities
  • Work cross-functionally with Creative Services to maintain regular service related to our digital platforms (website, social media, network marketing toolkit), including website content updates, maintenance, and improvements
  • Stay informed and educated on the latest Aviate program updates, evolving industry behavior, and United specific guidelines
  • Evaluate current digital content gaps and opportunities to improve brand recognition of Aviate and communication lags
  • Collaborate with United marketing resources and associated groups/leadership within United to develop Aviate and pilot pathway programs marketing, initiatives, and materials
  • Aid in event coordination for internal and external Aviate informational, recruiting, and sponsored events
  • Think creatively, stay up to date on relevant trends in digital, social media, and email marketing
  • Maintain marketing and communications approval process that includes all vital partners, including but not limited to Aviate leadership, Marketing, Corporate Communications, Brand, and Ad & Social Media teams
  • Perform other tasks as assigned by the Senior Manager of Pilot Strategy Marketing & Communications and Director Aviate and Pilot Strategy

Requirements

  • Bachelor's degree in marketing or an equivalent, relevant field
  • 3+ years' experience, of which at least 1 year is related to this role i.e., professional marketing and/or communications, social media marketing, content creation
  • Organization skills and multitasking abilities
  • Excellent presentation skills
  • Excellent verbal and written (AP style) communication skills
  • Proven track record executing multi-faceted marketing plans
  • Knowledge of Sales and Marketing processes
  • Must be legally authorized to work in the United States for any employer without sponsorship
  • Successful completion of interview required to meet job qualification
  • Reliable, punctual attendance is an essential function of the position

Nice-to-haves

  • Familiar with marketing automation, CRM, and analytics tools, such as Constant Contact, Qualtrics, Google Analytics, Instagram Professional Dashboard and Salesforce
  • Strong project management skills - experience collaborating with various stakeholders
  • Ability to excel under pressure, meet deadlines, and manage working through multiple projects simultaneously
  • Experience designing/creating marketing assets with Adobe or Canva products is a plus
  • Knowledgeable of the U.S. business, social media, and aviation landscape

Benefits

  • medical
  • dental
  • vision
  • life
  • accident & disability
  • parental leave
  • employee assistance program
  • commuter
  • paid holidays
  • paid time off
  • 401(k)
  • flight privileges
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