Senior Specialist Marketing Operations, MLP and SEO

About the position

The Senior Specialist Marketing Operations, MLP and SEO will be responsible for optimizing marketing landing pages (MLP's) and implementing effective search engine optimization (SEO) strategies. The ideal candidate will have a strong background in operations and digital marketing, with a proven track record of improving website performance and driving organic traffic growth. This role is 100% dedicated to ESPN. This role reports to the VP Product Marketing. This role is based in New York, NY.

Responsibilities

• Manage and work through requests for Cannonball/Nexus updates for ESPN MLPs
• Partner across team to launch, maintain and evaluate A/B tests to optimize MLPs for conversion
• Lead reporting and analytics for MLPs
• Expert on building, updating and finding new features for MLPs to deliver on goals and business needs
• Develop and implement SEO strategies to increase organic search visibility and drive traffic
• Conduct keyword research and analysis to identify opportunities for content optimization
• Monitor and analyze website performance metrics to identify areas for improvement
• Collaborate with cross-functional teams such as product marketing, CRM and more to ensure SEO best practices are integrated into all marketing efforts
• Determine roadmap for automation for business needs to modernize existing tools and systems

Requirements

• Minimum 4 years of experience in operations or digital marketing, with a focus on working in CMS tools for SEO and landing page optimization
• Proven track record of developing and executing successful marketing strategies that drive business growth
• Strong analytical skills and experience with web analytics tools
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
• Proven ability to manage multiple projects and meet deadlines

Benefits

• Bonus and/or long-term incentive units may be provided as part of the compensation package
• Full range of medical, financial, and/or other benefits