About the position
Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. We are seeking a dynamic and visionary Senior Strategic Marketing Manager to lead the growth strategy for ADI's Electrification and Software-defined Vehicle initiatives within the Automotive Market Solutions Group. This role will serve as a key driver of strategic business development, cross-functional alignment, and ecosystem engagement to support long-term market leadership and sustainable revenue growth. You will work at the intersection of technology innovation, customer strategy, and industry collaboration to shape the future of automotive.
Responsibilities
- Drive a unified automotive narrative across powertrain, battery management, in-cabin connectivity, and compute domains to strengthen ADI's leadership in next-generation vehicle architectures.
- Lead cross-business unit collaboration to identify and execute on high-impact market opportunities, including drive holistic go-to-market strategies for Electrification and Software-Defined Vehicle solutions across ADI's automotive portfolio.
- Contribute to Automotive end market revenue attainment, SAM and share growth by aligning strategies and goals across business unit teams to achieve target revenue and growth plans.
- Identify new SAM expansion opportunities by translating emerging trends into actionable initiatives and product opportunities.
- Drive data-driven decision making through development of cohesive market, customer, and competitive intelligence strategies.
- Lead external-facing engagements with automotive OEMs, Tier 1s, and ecosystem partners to shape strategic direction, co-develop system architectures, and influence industry standards.
- Develop and nurture strategic alliances with key software, cloud, and systems integrators to extend ADI's automotive signal chain leadership into SDV platforms.
- Build ecosystem strategies and talent networks to support long-term technology and market differentiation.
- Influence internal and external stakeholders by aligning priorities and accelerate execution against strategic objectives.
- Serve as a thought leader and evangelist for electrification and software-defined strategies within ADI and across the broader automotive ecosystem.
- Mentor and guide junior marketing and strategy talent across the organization.
Requirements
- Master's Degree in Electrical Engineering or Engineering-related field; MBA strongly preferred.
- 10+ years of progressive experience in strategic marketing, product management, business development, or systems/application engineering, preferably in the automotive or semiconductor industries.
- Demonstrated leadership in defining and executing go-to-market strategies for complex, cross-functional initiatives.
- Deep understanding of automotive electrification trends and software-defined vehicle architectures.
- Experience engaging directly with global automotive OEMs and Tier 1 suppliers.
- Strong executive communication and storytelling skills.
- High degree of initiative, adaptability, and collaborative leadership.
Nice-to-haves
- Experience in cloud, AI, or embedded software solutions as applied to automotive.
- Familiarity with standards and regulatory trends related to EVs, cybersecurity, or in-vehicle networking.
- Knowledge of the broader mobility ecosystem, including micromobility, fleet electrification, and infrastructure.
- Track record of brand development, industry thought leadership, and public speaking at industry forums.
Benefits
- Medical, vision and dental coverage
- 401k
- Paid vacation
- Holidays
- Sick time
- Discretionary performance-based bonus
