About the position
As a Senior Strategist, you will be a key contributor to the strategy partnerships of our access marketing clients on the Access Marketing team. You’ll develop a keen understanding of our client’s business requirements, generate insights that create the foundation for brand, creative, and digital strategies. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results.
Responsibilities
- Manage and understand all research relating to audience, brand, and competition (this includes writing or offering a point of view on screening criteria, as well as applying qualitative and quantitative survey tools)
- Synthesize information on product, market category, and audience (patients and caregivers) to derive insights that can be leveraged to build brand, creative, and engagement strategies
- Contribute to the development of personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity, creative briefs, and message strategy
- Help facilitate workshops, training meetings, launch meetings, and other key events on behalf of market/patient access marketing clients
- Monitor cultural and social trends, their impact on target attitudes, behavior, and perceptions, using a variety of market and research tools
- Shape the development of fundamental marketing strategy frameworks and tools, including strategic platforms, belief continuums, strategy maps, brand ladders, and brand positioning
- Contribute to or lead the development of tight, inspiring creative briefs and translate brand insights into ideas
- Clearly communicate and present ideas, POVs, and strategies to internal teams and clients
- Collaborate with colleagues from account, scientific, creative, and engagement strategy teams
Requirements
- 5+ years strategic planning experience in a healthcare/pharmaceutical advertising agency environment, market access experience a plus
- Experience working in-brand strategy
- Experience in DTC/patient and HCP marketing
- Strong and persuasive communications skills, both written and verbal
- Experience utilizing strategic tools and processes for analysis
- Experience participating in internal and client meetings, workshops, and processes
- Advanced Word, PowerPoint, and Excel
- Knowledge of Veeva submissions and the legal/medical review process desirable
- Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics, or Life Sciences
