About the position
VIZIO's adtech product team is seeking an experienced Senior Product Manager to spearhead the development and management of our targeting and audience products. Our team is growing and tasked with building a competitive audience solution tech stack, supported by our rich first party data environment. This role will focus on delivering best-in-class solutions that enable advertisers to accurately target and reach their desired audiences across multiple channels. The ideal candidate will have a deep understanding of targeting and audience segmentation, ML modeled audiences, and the digital advertising ecosystem. The position can be held in one of several offices (New York, Los Angeles, San Francisco) and is required to be in-office 5x a week.
Responsibilities
- Define and execute the product vision, strategy, roadmap, adoption and measurement of product success.
- Prioritize features, enhancements, and integrations to deliver maximum value to our clients and platform.
- Use fact-level data to extract insights and drive collaborative analysis to demonstrate potential product value.
- Understand how ad serving works at a granular level and troubleshoot issues using multiple data sources.
- Stay informed on thought leadership in audience segmentation, intelligent targeting, and digital advertising.
- Advocate for innovative solutions that can drive value for our clients and platform, while balancing user experience.
Requirements
- Bachelor's degree, with Masters or MBA preferred.
- Experience in digital advertising tech is a must, ideally 5+ years.
- 5-8+ years of product management experience, with at least 3 years in ML, attribution, or audience management.
- Strong understanding of audience segmentation, the ad tech ecosystem, and building collaborative pipelines across teams.
- Delivered a roadmap and executed on building foundational platforms that other builders use to meet their customer's needs.
- Strong communication and leadership skills, with the ability to influence stakeholders at all levels.
- Experience collaborating with Sales, Analytics, Engineering, Data Science, and other Product Teams.
Benefits
- Eligibility for an annual bonus
- Equity
- Medical benefits
- Dental benefits
- Vision benefits
