About the position
Burford Capital is seeking a seasoned, commercially driven SVP, Head of Americas Marketing to lead regional strategy and execution across the United States, Canada, and Latin America. This senior leadership role is ideal for a high-performing marketer with deep experience in financial services or fintech-preferably in investment banking, capital markets, or private capital-and a proven history of generating demand among C-level legal and financial decision-makers. You will be responsible for designing and delivering integrated, full-funnel marketing programs that increase brand visibility, generate pipeline, and position Burford as the strategic partner of choice for corporations and law firms. This is a unique opportunity to shape how a fast-growing and category-defining legal finance firm reaches and engages its most valuable audiences. The role will report to The Chief Marketing Officer and be based in Burford's New York office.
Responsibilities
- Lead the development and execution of a regional marketing strategy aligned to business objectives and revenue goals.
- Act as a senior partner to the Americas commercial team, delivering marketing counsel, campaign leadership, and client-facing support.
- Translate global strategy into localized execution for key markets and sophisticated buyer personas.
- Manage and mentor the Americas marketing team to drive high performance, innovation, and development.
- Build and execute integrated, multi-channel campaigns that drive awareness, engagement, and conversion across CFOs, GCs, law firm partners, and litigation finance stakeholders.
- Lead account-based marketing (ABM) programs targeting priority accounts by industry and segment.
- Develop and activate go-to-market programs tied to regional growth areas, including commercial litigation, arbitration, and patent monetization.
- Localize Burford's global brand positioning into regional campaigns with sharp messaging and relevant content.
- Collaborate with content, comms, and digital teams to bring thought leadership to life across formats and channels.
- Partner with business development and underwriting teams to create pitch support, sales enablement tools, and campaign collateral.
- Serve as the primary marketing liaison to Americas sales leadership, acting as both strategic advisor and hands-on collaborator.
- Work with the Digital Marketing / Marketing Ops lead to report on campaign performance, pipeline contribution, and ROI.
- Ensure effective use of marketing tech stack (e.g., Marketo, Salesforce, LinkedIn, ZoomInfo) to enable precision targeting, engagement tracking, and attribution.
Requirements
- 15+ years of B2B marketing experience, including 7+ years in a senior leadership role.
- Proven experience in investment banking, corporate and investment banking, financial services, private capital, or fintech.
- Success marketing complex financial solutions to institutional audiences, especially legal and finance executives.
- Expertise in integrated marketing, demand generation, and account-based marketing (ABM).
- Strong commercial acumen and experience partnering with senior sales and deal teams.
- Exceptional storytelling, positioning, and stakeholder management skills.
- Hands-on fluency in marketing analytics, CRM systems, and performance reporting.
- Comfortable operating in a fast-paced, high-accountability environment with long, consultative sales cycles.
Benefits
- Competitive health care benefits
- 401k matching program
