About the position
Zeno East is looking for an experienced influencer / creator marketing leader to join our award-winning Digital Experience (ZDX) team to help drive new business and grow existing clients. The ideal candidate will have a strong mix of experience developing and leading influencer campaigns for B2C, health and/or financial brands, as well as a demonstrated foundational understanding of paid and analytics, including creator whitelisting. This person will be responsible for leading multiple pieces of client business, as the day-to-day client relationship manager, primary strategist and internal team lead. The ideal candidate will excel at both strategy and execution. As a Senior Vice President on our team, you'll be responsible for spearheading the development of smart, creative and authentic creator strategies for some of the agency's top clients. This work will include leading creator campaigns across a number of social platforms, including but not limited to Instagram, TikTok, Facebook, Pinterest, YouTube and more. This person should have a masterful understanding of creator marketing-from identification, contract negotiations and partner management to platform trends, disclosures, reporting, amplification and optimization. They should be both analytical and creative. Beyond strategy, the Senior Vice President, Influencer / Creator Marketing will also be responsible for leading a team and overseeing execution via content creation, copywriting, paid amplification and reporting in partnership with the paid media and analytics teams. Finally, this candidate will be a leader both internally and amongst clients. The Senior Vice President will be expected to manage 2-3 direct supervisees and contribute to the growth of our team in both business and culture. The Senior Vice President will sit on our Digital SLT and be expected to contribute both to our new business pipeline as well as manage staffing and utilization for their account teams and contribute to our Global Creator Center of Excellence.
Responsibilities
- Lead the development of influencer and creator marketing strategies for B2C, health, and financial brands.
- Manage day-to-day client relationships and act as the primary strategist and internal team lead.
- Oversee execution of creator campaigns across various social platforms.
- Lead a team and manage 2-3 direct reports.
- Contribute to new business development and manage staffing and utilization for account teams.
- Mentor junior teammates and drive team success.
Requirements
- 12+ years of experience in influencer marketing and/or communications industry.
- Minimum of bachelor's degree in marketing or related field.
- Experience developing and leading creator strategy across B2C, health, and financial brands.
- Foundational knowledge in influencer whitelisting, paid social media, and analytics/reporting.
- Strong problem-solving and leadership skills with previous experience managing others.
- Strong project and account management skills.
Nice-to-haves
- Experience working on ecommerce campaigns (either paid social or influencer).
- Experience working on B2B influencer campaigns.
Benefits
- Medical, dental, and vision insurance with prescription plans.
- Short and long-term disability insurance.
- Mental health support through the Be Kind to Your Mind program.
- Generous vacation, paid holidays, and self-care time.
- 401(k) plan and pretax flexible spending accounts.
- Tuition assistance and life insurance.
- Access to a certified financial coach.
- ZenoFit program providing a monthly allowance for personal activities.
