Senior Vice President, Digital Marketing Analytics

About the position

Join CMI Media Group, a leader with 30+ years in healthcare marketing, as a Senior Vice President, Digital Marketing Analytics. This role is pivotal for a leader who can drive CMI's vision to provide actionable analytics, foster outstanding customer service, and continuously evaluate and enhance our reporting to address complex client business questions. You will be at the forefront of developing and implementing next-generation reports, tools, and processes that provide our clients with invaluable insights into media spend optimization across all channels.

Responsibilities

• Drive CMI's vision for actionable analytics across online and offline channels.
• Achieve and maintain outstanding customer service and ensure customer retention.
• Lead the ongoing evaluation of current deliverables, providing best-in-class reporting for client business questions and media plan optimization.
• Develop processes to integrate HCP and Consumer campaign performance for optimal media spend.
• Collaborate with internal teams to identify planning and measurement enhancements utilizing proprietary database.
• Partner with the advanced analytics team to create innovative consumer tools.
• Provide strategic oversight of measurement, campaign performance analysis, and optimization recommendations for assigned accounts.
• Serve as the point of escalation for internal requests from media and brand teams.
• Participate in exploring new measurement and analysis methodologies.
• Contribute to new business development activities.
• Lead and grow new capabilities from an analytics/measurement perspective.
• Oversee the delivery of easily understood client deliverables.
• Develop and foster strong client relationships, especially within analytic departments.
• Ensure effective communication across interdisciplinary teams.

Requirements

• BA/BS required; MBA/other graduate degree preferred.
• 10+ years of experience in related marketing, analytics, and data.
• 5+ years of working experience in the pharmaceutical industry preferred.
• Strong technical capabilities to guide methodology, direct tool development, and identify growth partnerships.
• Highly skilled in manipulating data sets and creating visualizations on key platforms.
• Analytics experience within an integrated and digital communications and/or media agency background preferred.
• Proven experience leading, teaching, and integrating a diverse team.
• Very strong interpersonal skills, with the ability to collaborate across many functions and build bridges of trust and mutual respect.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Proven ability to work cross-functionally and manage a heavy workload.
• Open to travel as needed.

Benefits

• Competitive benefits package