About the position
We're looking for a hands-on Senior Web Marketing Manager to support the execution and continuous improvement of Zendesk's global web presence. You'll own the planning and delivery of seamless, high-impact digital experiences that support pipeline growth, customer engagement, and brand consistency across all major markets. This role sits at the intersection of marketing, technology, and design. You'll collaborate with cross-functional teams, including creative, product, content, and engineering, to help deliver a cohesive and engaging web experience. Your work will directly contribute to business growth by ensuring Zendesk's website supports marketing goals and customer needs effectively. This role is a great opportunity to grow your strategic and technical leadership in digital marketing, directly influencing Zendesk's customer journey and business growth.
Responsibilities
- Own the execution of the global web marketing strategy and roadmap, ensuring alignment with senior leadership and driving key initiatives to completion.
- Manage day-to-day web marketing projects, including website updates, content refreshes, and conversion rate optimizations.
- Collaborate with product marketing, paid media, SEO, and engineering teams to align web initiatives with broader marketing campaigns and technical considerations.
- Work closely with Marketing Operations to understand and optimize the entire experience-from front-end interactions through the lead capture and qualification flow.
- Support A/B testing and data-driven optimization efforts to improve user engagement and conversion rates.
- Monitor site performance regularly and provide clear, actionable reports on key metrics to leadership and stakeholders.
- Help maintain consistent branding and user experience across different regional sites.
- Collect and analyze web performance data, providing regular insights and reports to leadership and stakeholders.
- Support localization efforts to tailor web content and experiences for key global markets.
- Contribute to building scalable self-service content processes and web authoring governance.
- Manage priorities and timelines for web-related projects, balancing competing demands effectively.
- Participate in cross-functional communications and team meetings to ensure transparency and alignment.
Requirements
- 5-7 years experience in web marketing, digital marketing, or related roles, preferably in B2B technology or SaaS environments.
- Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in fast-paced, dynamic settings.
- Strong collaboration skills and experience working cross-functionally with marketing, product, and engineering teams.
- Good understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and basic SEO principles.
- Experience or familiarity with content management systems like WordPress, AEM, or Drupal.
- Hands-on experience with A/B testing, conversion optimization, and using data to guide decisions.
- Functional understanding of marketing automation platforms (e.g., Marketo) and CRMs (e.g., Salesforce).
- Proficient with project management tools such as Asana, Workfront, or equivalent.
- Solid communication skills, comfortable explaining complex ideas to both technical and non-technical audiences.
- Curious and proactive mindset with a commitment to continuous learning and improvement.
Nice-to-haves
- Some experience or interest in supporting website localization and global digital marketing programs is a plus.
Benefits
- The US annualized base salary range for this position is $140,000.00-$210,000.00.
- This position may also be eligible for bonus, benefits, or related incentives.
- Hybrid work experience designed at the team level to give you a rich onsite experience while also allowing flexibility to work remotely for part of the week.
