Service Line Marketing Specialist

About the position

Assists the Director of Service Line/Business Unit Marketing by providing marketing support to plan and implement effective marketing tactics from inception to completion that strengthen designated service lines and programs. This role provides comprehensive marketing and project support and assistance with day-to-day service line/business unit activities.

Responsibilities

• Actively participate in the development and implementation of strategic service line/business unit marketing tactics to consumers and referring physician audiences.
• Employ project management techniques to achieve project completion on schedule and on budget.
• Actively participates in service line/business unit marketing meetings with stakeholders, digital marketing and analytics teams acting as project coordinator capturing meeting decisions, next steps and outstanding items to be resolved.
• Serve as marketing liaison to partnership director.
• Write, prepare and coordinate digital content for social media platforms - including, but not limited to, Facebook, Twitter, YouTube, Instagram, LinkedIn.
• Update and manage website content.
• Actively participate in the planning and maintain content for monthly social media calendar and outreach.
• Strategize with the team on all boosted posts, reporting success to marketing director (senior Marketing director).
• Liaises with service line/business unit stakeholders to identify engaging content.
• Oversee photography and videography needs including scheduling/coordinating photo and video shoots with external agencies, physicians and patients to produce service line content.
• Assist with the monitoring and tracking of digital marketing initiatives.
• Write, edit and/or proofread copy for a variety of marketing purposes (and/or collaborates on their production), including collateral material, while maintaining consistency with brand guidelines and liaises with the system brand team to ensure compliance, when appropriate.
• Assess the need for new or improved materials and make recommendations to leader.

Requirements

• Bachelor's degree preferably with an emphasis in marketing, communications, journalism or public relations required
• 1-2 years marketing experience required
• Manage multiple projects at once and can move swiftly and easily between tasks
• Collaborate with multiple stakeholders
• Coordinate, track progress and communicate status of various marketing tasks
• Highly organized and detail oriented
• Strong communication skills and follow up