Services and Training Marketing Manager

About the position

SpecterOps is looking for a Services and Training Marketing Manager to join our growing marketing team. This individual will drive awareness, demand, and brand credibility by marketing SpecterOps’ world-renowned adversary tradecraft training and industry-leading security services. You’ll work closely with sales, services, and product teams to promote current offerings and help shape the go-to-market strategy for new ones. This is an ideal role for a self-starter with a passion for cybersecurity and a strong grasp of B2B marketing, particularly in services and education. You’ll bring the voice of our services and training to life, helping more defenders and decision-makers discover the unique value SpecterOps offers.

Responsibilities

• Drive the positioning and messaging of SpecterOps’ training offerings, in close collaboration with business leads and team experts.
• Lead campaigns, content, and promotion to increase awareness and demand for SpecterOps’ training portfolio – and to elevate SpecterOps’ reputation at large.
• Develop compelling and audience-specific messaging as well as reports, presentations, customer/student success stories, blogs, and videos.
• Develop marketing strategies and content to support both our offensive services and product-based services.
• Create service positioning and customer stories that align with broader SpecterOps messaging and resonate with enterprise buyers.
• Work closely with the services team to bring forward practitioner insight and use cases to shape messaging and campaign tactics.
• Support the go-to-market strategy for future services offerings by testing positioning, packaging, and demand with target audiences.
• Perform competitive benchmarking.
• Plan and support launch of new services, including the content plan, awareness strategy, value propositions, messaging and enablement.
• Collaborate with Services, Sales, and Marketing teams to build integrated campaigns and materials.
• Analyze performance metrics and continually iterate messaging and channels for greater impact.
• Represent the voice of the practitioner and buyer in developing marketing materials that are technically credible and commercially effective.

Requirements

• 5–7 years of experience in B2B marketing, ideally in cybersecurity, technology or consulting services, or technical training.
• Demonstrated success marketing professional services, technical trainings, or similar high-consideration offerings.
• Strong writing and content development skills—capable of telling compelling stories across formats (email, web, social, slideware, etc.).
• Familiarity with integrated campaign planning, including event promotion, email nurtures, and demand generation tactics.
• Ability to work cross-functionally with technical and sales teams, and comfortable operating independently in a fast-moving environment with minimal direction.
• Desire to embody our core values of passionate curiosity, consistent improvement, empathy, sustainability, humility, and empowerment through transparency.
• Passion for cybersecurity and a desire to amplify the work of world-class experts.

Nice-to-haves

• Understanding of adversary simulation, identity security, or offensive security concepts.
• Experience marketing to technical practitioners (red/blue teams, detection engineers, etc.) as well as to business buyers and with/through partners.
• Background in positioning or launching new services or educational offerings.

Benefits

• Health/Dental/Vision/life insurance: 100% covered for both the employee and their family.
• Flexible time off policy.
• 13 paid holidays annually.
• 401(k) with up to 4% company match.
• Stock Options & bonuses.
• Remote work: $1,500 new hire allowance to set up home office.
• $500 annual home office allowance after first year.
• $1800 annual cell phone and internet reimbursement.
• $5,000 annual professional development allowance.
• $5,250 towards continuing education or student loan repayment.
• $1,200 annual budget for lifestyle, wellness, pet insurance and more.
• A one-time $10,000 benefit towards family planning.
• In person and virtual employee events throughout the year.
• And of course, company swag!