About the position
Shaw Contract is a global design leader in commercial flooring for some of the world's most creative and innovative environments. Our vast, sustainable product offerings can be found in diverse markets such as workplace, education, multi-family, hospitality, and healthcare; supporting the spaces in which we work, learn, live, play and heal. Our mission is to make a smarter impact by providing insights and solutions that enable people to use their power to make positive change. The Workplace Marketing Manager will be responsible for executing comprehensive marketing strategies to enhance brand awareness, drive customer satisfaction, and support revenue growth. This role requires a blend of strong project management capabilities, organizational skills, strategic thinking, creativity, and analytical thinking to manage multi-channel campaigns effectively in a fast paced environment. We're looking for someone who is sharp, social and highly motivated to manage the complexities and deadlines that come with an innovative, design and customer-centric organization. This position will work from our Create Centre campus in Cartersville, GA.
Responsibilities
- Contribute to the development and execution of marketing deliverables that align with overall segment strategies
- Lead the planning and execution of integrated marketing campaigns across multiple channels-including digital, print, events, social media, and segment project photography-ensuring cohesive messaging and impactful results.
- Manage the Workplace and Retail marketing budget effectively.
- Conduct market research to identify opportunities, monitor competition, and help inform strategic decisions.
- Work closely with sales, product, and executive teams to ensure cohesive messaging and strategy alignment.
- Utilize analytics tools to measure campaign effectiveness and reporting on key performance indicators (KPIs).
Requirements
- At least 3 years of experience in marketing, demonstrating a strong history of managing successful campaigns and effectively collaborating with cross-functional teams
- Bachelor's degree in marketing, Business Administration, or a related field.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms as well as InDesign, Adobe Suites, Canva.
- Ability to thrive in a complex team environment.
- Ability to develop trusting relationships with a diverse organization.
