About the position
Zappos is seeking an experienced Site Marketing Manager to drive and execute our site marketing strategies through content initiatives and promotional campaigns across all platforms. This role will be responsible for executing the Marketing strategy and managing editorial content planning and sitewide promotions, while working closely with cross-functional partners. They will demonstrate a sound business sense, a powerful attention to detail, an ability to work quickly and under pressure, and be able to work in close collaboration with Buying, Brand, Editorial, Merchandising, Marketing, and Tech teams. In this role they will coordinate end-to-end customer-facing campaigns to drive engagement and revenue, and will pull business data to analyze campaign results and campaign-specific performance.
Responsibilities
- Develop and maintain the site content calendar, ensuring alignment with business objectives
- Manage and execute marketing plans for major sitewide promotions, including asset coordination, creative briefing, and stakeholder alignment
- Create and manage all site briefs
- Ensure quality and accuracy of site content through daily QA
- Partner with Editorial, Buying, Marketing, Merchandising, and Creative teams to deliver compelling site content
- Coordinate reports & analyze weekly performance of content across owned and operated platforms to guide and shape recommendations for future content planning decisions
- Drive data-driven insights and learnings cross-functionally on content performance, including best practices and recommendations
- Analyze campaign performance and provide data-driven recommendations for optimization
- Improve and streamline calendar planning processes
- Lead weekly performance reviews and create actionable insights for content strategy
- Develop A/B testing and segmentation strategies
- Work cross functional with Tech for site enhancements
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Excellent organizational and prioritization skills
- Bachelors Degree
Nice-to-haves
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Benefits
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
- Full range of medical, financial, and/or other benefits
