About the position
Inn Cahoots, a boutique hotel, event venue, bars, and hospitality brand, is looking for a Marketing Manager to lead the development of a marketing plan that supports our brand identity. The marketing efforts should align with our fun, eccentric, growing brand. What started out as a large-party short-term rental experiment has quickly evolved into one of the most unique (and fun) large group experience brands in Austin. This year, we opened 4 distinct bar spaces – Austin Garden & Studio, Mischief, and IYKYK in one large multi-purpose space. The Marketing Manager will be key in the evolution of this brand! No day is truly the same, and we are looking for someone who has the excitement and branding/marketing know-how to keep the Inn Cahoots brand evolving. TikTok…we want to be on it. Branded merch that gets guests excited to rep…yes, please!
Responsibilities
- Contribute towards the development and execution of the marketing plan to drive loyalty and brand awareness of Inn Cahoots among local customers and partners, and non-local Austin visitors.
- Work directly with Inn Cahoots team members and outsourced designers to produce landing pages, social media content, email campaigns, and sales enablement materials.
- Establish and develop relationships with key stakeholders/partners/influencers to help build/execute content and communicate key company messages to the community.
- Sharpen positioning, messaging, and value proposition in partnership with cross-functional colleagues, including hotel, bar, and venue.
- Manage social channels and maintain social media presence, practicing brand consistency in copy through tone, voice, and terminology.
- Define audience segments and work in the service of them, becoming an expert on our products and the bar, venue, and group hotel space.
- Assist with any other general marketing tasks and projects as needed, including events.
- Create a portfolio of sought-after merchandise that represents who we are and makes our guests excited to own.
Requirements
- Degree in Communications, Marketing, New Media, Public Relations, or Business.
- 2+ years of marketing experience.
- Experience executing multichannel marketing plans targeting many customer types.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
- Experience writing social copy.
- Experience working in hospitality.
Nice-to-haves
- Super organized and detail-oriented - no detail is too small.
- Curiosity, humility, and interest in building something new.
- Ability to navigate ambiguity and thrive in dynamic organizations or rapid-growth orgs.
- The ability to say: I don’t know but am excited to figure it out/try.
- Able to meet tight deadlines under pressure.
- Team player.
- Great interpersonal, presentation, and communication skills.
Benefits
- Salary Range: $65,000 + $10,000 ($2,500 quarterly bonus)
