Social Media Manager, B2B Marketing

About the position

iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest cultural events and conversations in the nation for fans and advertisers. As the Social Media Manager for iHeartMedia B2B Marketing, you'll be responsible for sharing our powerful story with the advertising community across social channels. You'll develop and implement social media strategies, create content, monitor social media channels, report and analyze key metrics, and engage with followers to drive massive awareness, engagement and love for iHeartMedia. This role reports into the iHeartMedia B2B Marketing team and works closely with the Digital Consumer Marketing team at iHeart.

Responsibilities

• Develop and execute social media strategies aligned with overall business goals.
• Conduct market research and identify target audiences.
• Stay up to date with social media trends and best practices.
• Develop platform-specific plans based on unique strengths and audience of each platform.
• Incorporate social trend and ad industry landscape expertise into content plans.
• Create engaging and relevant daily content (text, images, videos, etc.) across platforms.
• Work with internal resources to develop key visuals for tentpole moments and campaigns.
• Curate and share relevant content from external sources.
• Ensure content is consistent with brand voice and guidelines.
• Build and manage social content calendar.
• Capture live content at events as needed.
• Manage and monitor social media accounts on platforms including LinkedIn, Instagram, Threads, etc.
• Schedule and post content regularly.
• Engage with followers, respond to comments and messages where appropriate, and foster a sense of community.
• Track and analyze social media performance metrics.
• Identify trends and insights from data to optimize social media campaigns and daily content.
• Prepare and share regular reports on social media performance.
• Collaborate with other team members, including B2B marketing, sales, press, podcast marketing, talent to ensure alignment and effective communication.
• Work with designers and content creators to produce high-quality content.
• Work with Paid Social team to plan and execute social media advertising campaigns.
• Optimize ad campaigns to maximize ROI.

Requirements

• Expert in social media content creation, platforms and trends
• Demonstrated ability to grow reach, engagement, audience, conversions through organic and paid social
• Excellent communication and writing skills
• Data analysis and reporting skills
• Comfortable moving at a very fast pace while managing multiple priorities
• Strong organizational and time management skills
• Ability to work independently and as part of a team
• Experience with social media management tools including Talkwalker
• Basic graphic design or video editing skills are a plus
• Customer service skills
• Problem-solving skills

Nice-to-haves

• Respect for others and a strong belief that others should do this in return
• Accountability for own work and desire to provide guidance to new team members
• Ability to contribute to several projects at the same time under a moderate level of direction
• Application of objective judgement, technical skills and prior experience to solve business problems
• Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner
• Desire for continued knowledge sharing and learning
• Understanding of impact of own decisions

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!