About the position
Mississippi College is seeking qualified applicants for the full-time position of Social Media Manager. The Social Media Manager is a key member of the team within the Office of Marketing and Communications who leads the social media strategy for and management of MC's institutional accounts. The person in this role has a passion for implementing effective and impactful communication, using their expertise, along with tools and tactics to support institutional-level communications and assist in ensuring alignment with University marketing communications efforts. The social media manager plays a vital role in communicating MC's brand story and enhancing MC's reputation, facilitates high-quality social media content development, analyzes data and trends, identifies opportunities for improving performance, provides guidance to social media account managers across the University, and contributes to social media advertising efforts. Reporting to the VP for Marketing and Communications, the person in this role will thrive in a fast-paced environment, work effectively with various internal and external audiences, meet timely deadlines, oversee multiple projects simultaneously, and execute all projects at a high level. This individual brings energy, enthusiasm, and a collaborative spirit to work effectively with all stakeholders.
Responsibilities
- Lead the social media strategy for and management of MC's institutional accounts.
- Implement effective and impactful communication strategies.
- Support institutional-level communications and ensure alignment with University marketing communications efforts.
- Communicate MC's brand story and enhance MC's reputation.
- Facilitate high-quality social media content development.
- Analyze data and trends to identify opportunities for improving performance.
- Provide guidance to social media account managers across the University.
- Contribute to social media advertising efforts.
- Thrive in a fast-paced environment and work effectively with various internal and external audiences.
- Meet timely deadlines and oversee multiple projects simultaneously.
Requirements
- Bachelor's degree in marketing, advertising, mass communication, public relations, or a related field.
- Two or more years of demonstrated experience managing corporate or organizational social media accounts in a professional capacity.
- Experience with a variety of social media platforms.
- Commitment to the mission and vision of Mississippi College.
