Social Media & Marketing Assistant

About the position

We’re looking for a creative and motivated teammate to help us tell the Y’s story through social media and digital content. You’ll work alongside the Marketing Director to plan campaigns, promote programs, and share the impact of our mission with the community. With a flexible, part-time schedule, you’ll gain hands-on experience in nonprofit marketing while making a difference in the lives of others.

Responsibilities

• Develop and schedule content for Facebook, Instagram, and other platforms in alignment with the Y’s brand and voice.
• Monitor engagement (likes, comments, DMs), respond to basic inquiries, and flag items for follow-up when needed.
• Track performance metrics and provide regular updates on what’s working.
• Stay informed on social trends and suggest fresh ideas for increasing reach and relevance.
• Work closely with the Marketing Director to help plan and execute social media campaigns that support program enrollment, fundraising, and community engagement.
• Capture and curate photos and videos of Y programs, events, and members.
• Write engaging captions and short-form copy tailored to each platform.
• Assist with visual and written content for newsletters, digital signage, and the website as needed.
• Work with staff to collect member stories, testimonials, and program highlights that showcase the Y’s impact.
• Help design or update facility signage, posters, and flyers for programs and events.
• Assist with organizing and promoting special events and campaigns.
• Maintain a photo and video library, and support general marketing-related administrative tasks as assigned.

Requirements

• At least 18 years of age.
• Experience in marketing, communications or related work (experience through internships or coursework is acceptable).
• Proficient in social media platforms and basic analytical tools and software.
• Strong oral and written communication skills with attention to detail.
• Familiar with using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom).
• Experience capturing and editing photos in various settings, video experience a plus.
• Excellent organizational skills and the ability to meet deadlines.
• Ability to work independently and as part of a team.
• Possess a strong understanding of the YMCA and its purpose, mission and values; demonstrates this understanding through behavior and actions that support the purpose, mission and values.
• Current certification in CPR and AED; complete trainings in Child Abuse Prevention and Blood Borne Pathogens (internal training provided).

Benefits

• Flexible part-time schedule.
• Hands-on experience in nonprofit marketing.