About the position
Under the supervision of the Associate Director of Marketing, the Social Media Marketing Communications Strategist (Professional Services Specialist 3) is responsible for maintaining and promoting the University's social media platforms, including Facebook, X, Instagram, LinkedIn and TikTok to maximize Kean's audience and build brand awareness. The Strategist is responsible for drafting post copy, taking photos, and creating graphics and videos for social media and will also develop social media campaigns and compile analytical reports. The Strategist may also be responsible for writing and editing copy for emails, press releases and other content. The Strategist must be capable of building strategic relationships with various campus constituencies and will develop, coordinate and execute key communication messages, along with the visuals, through appropriate internal and external channels of communication. This position requires travel and a flexible schedule including evening and weekend hours.
Responsibilities
- Maintain and promote the University's social media platforms.
- Draft post copy, take photos, and create graphics and videos for social media.
- Develop social media campaigns and compile analytical reports.
- Write and edit copy for emails, press releases, and other content.
- Build strategic relationships with various campus constituencies.
- Develop, coordinate, and execute key communication messages.
Requirements
- Graduation from an accredited college with a Bachelor's degree.
- Two years of professional experience writing and editing content for social media platforms, print or video.
- Excellent written and oral communication skills.
- Photo, graphic design, and video content production and editing skills.
- Ability to develop informative and appealing content for social media.
Nice-to-haves
- Master's degree in a related field (may substitute for one year of required experience).
Benefits
- Health and dental insurance.
- Retirement plan.
- Benefits for work-life balance.
