Social Media Marketing Specialist

About the position

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $2B in revenue, and employ approximately 9,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.

Responsibilities

• Refine, enhance, and implement a comprehensive social media strategy aligned with broader marketing and business goals.
• Define KPIs and benchmarks for success across platforms (e.g., engagement, growth, conversions).
• Collaborate with content, creative, and product teams to plan and produce platform-specific content (copy, images, video, etc.).
• Oversee content calendar and ensure timely, consistent posting across channels.
• Engage with followers, respond to comments/messages, and manage conversations to foster a strong brand community.
• Monitor brand mentions and relevant conversations, escalating issues as necessary.
• Listen and appropriately respond to competitors, community partners, friends of AFL, industry news outlets, influencers, and manufacturing organizations.
• Track performance metrics and report on campaign outcomes, providing insights and recommendations for improvement.
• Use A/B testing and analytics tools to optimize content and posting strategies.
• Monitor competitor performance metrics.
• Stay up to date with the latest social media trends, platform updates, and best practices.
• Identify new opportunities for audience growth and platform experimentation.
• Work cross-functionally with marketing, PR, sales, and customer service teams to support integrated campaigns.
• Manage relationships with influencers, brand ambassadors, and external agencies or freelancers as needed.
• Partner with HR to enhance recruitment efforts by promoting job openings, showcasing company culture, and engaging potential candidates on platforms where they’re most active.
• Act as a resource to other AFL associates for social media training and best practices.
• Lead Social Media Ambassador quarterly meetings.

Requirements

• Bachelor’s degree in Marketing, Communications, Film or a related field.
• 5-7 years of professional experience in social media management.
• Proven experience growing brand presence on platforms such as LinkedIn, Facebook, X (Twitter), YouTube, and Instagram.
• Proven experience in content creation and storytelling, with a portfolio of successful social media content.
• Strong writing, editing, and content creation skills.
• A deep understanding of the latest trends in social media and content marketing.
• Proficiency with social media tools (e.g., Sprout Social, Hootsuite, Later, Meta Business Suite).
• Experience with analytics platforms (Google Analytics, native platform insights).
• Ability to manage multiple projects in a fast-paced environment.
• Creative mindset with a strong eye for design and storytelling.

Nice-to-haves

• Experience with paid social campaign management.
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
• Knowledge of SEO and content marketing principles.
• Familiarity with influencer marketing or UGC (user generated content) strategies.

Benefits

• A hybrid in office schedule for qualifying employees.
• Flexible time off policy.
• 401K Company match (up to 4% - dollar for dollar).
• Professional development, training, and tuition reimbursement programs.
• Excellent medical, dental, vision, and life insurance policy options.
• Opportunities for career advancement with an industry leading company!