Social Media/Tech Marketing Coordinator

About the position

Robinson Oil Corporation, proudly known as Rotten Robbie, is seeking a skilled and motivated Social Media/Tech Marketing Coordinator to enhance our brand visibility and customer engagement through the Rotten Robbie app and social media channels. This role plays a key part in leading our marketing initiatives by managing social media content, customer loyalty efforts, and in-store promotional campaigns.

Responsibilities

• Serve as the primary point of contact for the Rotten Robbie app & Saver Club, including customer support, troubleshooting, and user experience updates.
• Develop and manage the promotion and coupon calendar for the Rotten Robbie app.
• Plan, create, and manage weekly social media content across platforms (e.g., Facebook, Instagram, TikTok) to build a community of users and promote products, campaigns, and contests.
• Monitor and respond to comments on Yelp, Google Business, and Next Door.
• Maintain our brand’s personality in tone, visuals, and messaging across all channels.
• Collaborate with Merchandising and Store Managers to advertise promotions, contests, and merchandise.
• Coordinate creation and distribution of in-store and digital signage for marketing campaigns.
• Manage and update rottenrobbie.com and roccf.com with current promotions, company news, and relevant content.
• Analyze performance data to refine strategy based on engagement, traffic, and customer feedback.
• Stay current on social media trends, competitor activity, and platform algorithm changes to keep our content fresh and relevant.
• Create and manage Rotten Robbie branded merchandise, including buying, inventory, and developing an ongoing program for customers, giveaways, and employee gear.

Requirements

• BA/BS in Marketing, Journalism, Communications, or Public Relations preferred.
• 2+ years of hands-on social media/marketing experience in a retail or customer-facing business.
• Proven knowledge of building customer relationships through social media engagement.
• Basic graphic design skills in Canva, Adobe Creative Cloud, or similar tools.
• Photography skills and proven experience taking pictures for use in advertising campaigns, etc.
• Demonstrated understanding of primary social media platforms, and how they work together, and experience using social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
• Excellent written and verbal communication skills with strong attention to detail (prior copy-writing experience a plus).
• Proven ability to self-manage, work independently, and lead multiple projects in a fast-paced environment.

Benefits

• Competitive pay
• Discount on gas