About the position
Thomson Reuters is seeking an SEO specialist to join the Digital Activation team in the Marketing organization, focusing on enhancing organic lead generation and visibility for tax, audit, accounting, and international trade sectors. The role involves collaborating with a team of digital experts responsible for key marketing websites serving various industries. We are looking for a customer-focused, business-savvy individual with strong metrics analysis skills to optimize digital experiences and challenge the status quo in a Fortune 500 company. The SEO specialist will execute tactics, co-develop strategies with senior personnel, and analyze performance trends, particularly in AI-driven search tools. Collaboration with a senior SEO strategist, segment marketing personnel, paid search specialists, and digital teams is essential to deploying a content-centric digital marketing strategy.
Responsibilities
- Drive SEO metrics insights, proactive tactics, and contribute to SEO strategy for your market disciplines.
- Contribute to cross-Thomson Reuters SEO best practices and processes using insights from SEO tactical and analysis work.
- Collaborate with digital, marketing, content, and development teams to integrate SEO best practices into customer-facing work products.
- Develop data analysis processes to monitor organic traffic, keywords, and other SEO performance metrics, ensuring cross-functional alignment with the SEO team.
- Create and deploy SEO data analysis reporting mechanisms, such as dashboards and reports, to track KPIs and team goals.
- Provide data-driven SEO insights to your SEO strategist and Digital Activation team to support planning and execution that meets customer search needs and growth objectives.
- Understand and own your disciplines’ SEO needs, including customer personas and industry challenges, partnering with SEO strategists and marketing teams to offer strategic plans and recommendations.
Requirements
- Minimum of 2 years of SEO experience, with preference for at least 1 year in-house at a Fortune 500 corporation.
- Bachelor's degree in Business, Marketing, Statistics, or Communications preferred.
- Comprehensive knowledge of SEO best practices, trends, and metrics analysis, with experience in driving positive SEO results and business growth.
- Familiarity with Google Search Generative Experience (SGE) and AI-based chatbot search optimization techniques is advantageous.
- Proven ability to analyze and report on statistical data and metrics, effectively communicating SEO concepts across marketing teams.
- Strong knowledge of major SEO analysis tools like Google Search Console, Adobe Analytics, SEMRush, and Moz Pro.
- Excellent collaboration skills, able to work independently and drive progress in cross-functional environments, with experience in Adobe martech stack and WordPress preferred.
Benefits
- Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office).
- Flexibility & Work-Life Balance: Supportive workplace policies for personal and professional responsibilities.
- Career Development and Growth: Continuous learning and skill development opportunities.
- Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, mental health days, retirement savings, and tuition reimbursement.
- Culture: Award-winning reputation for inclusion and belonging.
- Social Impact: Opportunities for community involvement and pro-bono consulting projects.
- Making a Real-World Impact: Helping customers pursue justice, truth, and transparency.
