SPECIALIST, DIGITAL MARKETING

About the position

The Driver Recruiting Marketing Specialist supports the Digital Marketing Manager. This role drives efficient and consistent lead generation for driver recruiting through strategically managed marketing campaigns. By collaborating closely with internal teams and external agencies, the Specialist ensures every touchpoint—from database engagement to paid media, website content, and drip marketing—is optimized to attract, re-engage, and advance quality driver candidates through the recruitment funnel.

Responsibilities

• Collaborate with internal teams and external media/ad agencies to create, place, optimize, and capture performance across online and offline channels.
• Identify optimizations for internal/external job board placements.
• Track lead flow performance and make recommendations to enhance results.
• Pull and evaluate call data for advertising channels.
• Create and manage database marketing campaigns to re-engage inactive leads and advance prospects through the recruitment pipeline.
• Oversee drip marketing programs across email, SMS, and AI-driven channels.
• Develop Mailchimp and third-party email campaigns in collaboration with internal marketing.
• Refresh messaging, creative assets, and campaign content.
• Maintain and update driver-careers website content (add, edit, delete, revamp).
• Provide input into content creation and calendar posting for main websites, social media, and special projects, working with graphic designers and agencies.
• Create and deliver performance reports with the Digital Marketing Strategist on website analytics, lead flow, advertising, and recruiting funnels weekly, monthly, quarterly, and annually.
• Monitor lead quality by ad channel, gathering recruiter feedback, and reporting findings.
• Identify high-duplicate ad channels and analyze YTD lead data to highlight duplication/recycling trends.
• Collaborate in-person with all levels of the organization to harness collective intelligence of the workforce.
• Attend all in-person meetings and trainings on recent developments, goals, and objectives. Participate in such discussions by offering input and advice.
• Regularly engage remotely and in-person with customers and potential customers to establish rapport, open communication, and expectations.

Requirements

• High school diploma or GED equivalent required.
• Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent experience required.
• Recent Graduate or 1 year of marketing/digital marketing experience in recruiting preferred.
• Experience with recruitment advertising in the transportation industry preferred.
• Work samples required.
• Experience presenting to large and diverse audiences.
• Transportation, Logistics, and/or Tech industry experience a plus.

Nice-to-haves

• Exceptional written and oral communication skills.
• Proficient with Microsoft Office suite.
• Ability to actively listen and possess strong social perceptiveness.
• Strong interpersonal skills.
• Ability to execute and take initiative.
• Ability to follow up and follow through with all assignments.
• Excellent time management skills.
• Analytical and problem-solving skills.
• Detail-oriented with strong organizational skills.
• Team player.
• Adept at assessing organizational dynamics and managing change.
• Works quickly and efficiently. Able to test solutions, learn, and iterate quickly.
• Proactive and pragmatic problem solver.
• Communicates effectively across multiple mediums.

Benefits

• Medical, Dental, and Vision
• Basic/Supplemental Life
• Accidental Death/Dismemberment
• Health Savings Accounts
• Flexible Savings Accounts
• Company Paid Holidays
• Paid Time Off
• 401k with Employer Matching Contribution
• Employee Stock Purchase Plan
• Paid Parental Leave
• Short Term Incentive Program
• Employee Assistance Program
• Pet Insurance