About the position
A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible? The Channel Marketing Specialist will manage Southwire’s marketing strategy for a given customer channel. This individual will build and execute a strategic plan to maximize Southwire’s marketing presence and will be a cross-functional leader for marketing activities centered around commercialization, promotions, brand awareness and customer conversion. They will work closely with the Sales team and Southwire’s network of sales agents, and own key relationships with customer marketing contacts within their given channel.
Responsibilities
- Develop marketing strategy in a given customer channel utilizing budgeted resources to execute customer and channel initiatives.
- Build campaigns associated with key initiatives such as line reviews, promotions, advertising, and programs.
- Drive sales effectiveness through the development and maintenance of marketing collateral.
- Provide marketing insights to key stakeholders as part of long-term strategy development and annual planning process.
- Own relationships with customer and agent marketing teams within their channel and drive consistent communication of Southwire initiatives and strategy.
- Champion Southwire’s brand within the channel and identify ways to grow brand presence.
- Continuously add industry knowledge through attendance of conferences, webinars, training, and customer meetings.
Requirements
- Bachelor's degree in Business Administration or Marketing.
- 5+ years of experience in Marketing.
Nice-to-haves
- Retail and Hardware Distribution Channel Expertise.
- eCommerce and Dot Com Content Management.
- Product Marketing & Product Launch Experience.
- Project Management and Cross Functional Leadership.
Benefits
- 401k with Matching
- Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
- Paid Time Off & Paid Holidays
- Long & Short-Term Disability
- Supplemental Insurance Plans
- Employee Assistance Program
- Employee Referral Program
- Tuition Reimbursement Programs
- Advancement & Professional Growth opportunities
- Parental Leave
- & More
