Specialist, Integrated Marketing

About the position

As the Integrated Marketing Specialist, you will play a key role within CBS Stations, reporting to the Manager of Integrated Marketing. Your primary responsibility will be to support the Sales and Integrated Marketing teams through the development of marketing collateral and sponsorship opportunities across multiple stations within the CBS Stations Group.

Responsibilities

• Support Account Executives within your key markets along with your Integrated Marketing manager in the creation of marketing materials including cohesive presentations, one-sheets and graphics for LinkedIn.
• Help in developing of new sponsorship and integration opportunities for local markets within your purview.
• Assist in the project management of marketing campaigns, ensuring all elements are delivered accurately and on schedule.
• Understanding the offerings of your key markets and working with your manager to continue to elevate sponsorship concepts for clients across linear, streaming and digital.
• Working with Research to update marketing collateral regularly with the most up-to-date viewership and audience information.
• Supporting Account Executives and Account Managers to support campaign recap efforts.

Requirements

• Minimum of 2-3 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
• Excellent interpersonal and communication skills, able to work well with cross-functional teams.
• An understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
• Proven organizational and project management skills to balance multiple tasks and priorities simultaneously.
• Strong presentation skills and an eye for design and attention to detail.
• Basic data analysis skills to collect insights and assist in data-driven decision-making processes.
• Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.