About the position
The Marketing Specialist is responsible for implementing marketing strategies in support of business development objectives. This role assists the Strategic Marketing Manager in the development and/or implementation of corporate strategic marketing and communications plans. The specialist maintains awareness of the marketing initiatives, changes in business strategies, and technical capabilities of the organization. They participate in business development update meetings and share corporate marketing campaigns and ideas for implementation. The position aligns the portfolio of ABS products and services with market needs and drivers, identifies opportunities for expansion of sector-specific marketing campaigns and channel strategies to maximize audience reach and marketing effectiveness, and develops and maintains close relationships with influential industry organizations and institutions to position and create opportunities for ABS. The specialist stays actively informed on significant business and technical activities across the enterprise, researches and builds awareness of competitors' market positions, business strategies, and competitive advantages, and assists in developing, authorizing, and editing marketing material and other sales enablement content.
Responsibilities
- Assists the Strategic Marketing Manager in the development and/or implementation of corporate strategic marketing and communications plans.
- Maintains awareness of the marketing initiatives, changes in business strategies, and technical capabilities of the organization.
- Participates in business development update meetings and shares corporate marketing campaigns and ideas for implementation.
- Aligns portfolio of ABS products and services with market needs and drivers.
- Identifies opportunities for expansion of sector-specific marketing campaigns and channel strategies to maximize audience reach and marketing effectiveness.
- Develops and maintains close relationships with influential industry organizations and institutions to position and create opportunities for ABS.
- Stays actively informed on significant business and technical activities across the enterprise.
- Researches and builds awareness of competitors' market positions, business strategies, and competitive advantages.
- Assists in developing, authorizing, and editing marketing material and other sales enablement content.
Requirements
- Typically requires a bachelor's degree in a related discipline.
- Typically requires one (1) to three (3) years of marketing-related experience.
- Previous experience in marketing-related positions.
- Good working knowledge of MS Office applications.
- Strong interpersonal and team skills.
- Must be able to assume a high level of individual responsibility.
- Professional creativity and flexibility are essential.
- Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.
Nice-to-haves
- Google Ads certifications.
- Previous PM tool experience.
Benefits
- Medical insurance (PPO and HD).
- Dental and vision insurance.
- Health Savings Account (HSA).
- Flexible Savings Account (FSA).
- Life insurance.
- Accidental death and dismemberment insurance.
- Disability leave programs.
- Parental leave program.
- Paid holidays.
- Paid vacation time.
- Employee Assistance Plan (EAP) for personal wellness.
- 401K plan with a generous company match.
