Specialist, Prod Marketing

About the position

As a Product Marketing Specialist, you will join a team engaged in the U.S. semiconductor market, reporting on this dynamic and expanding market while being at the forefront of technology innovation. You will work closely with the Sales department to identify potential customer needs and provide direct feedback to the development and manufacturing teams. This role requires you to stay updated on rapid and broad technology innovation in a highly competitive and constantly evolving market.

Responsibilities

• Plan and schedule conferences and exhibitions.
• Coordinate with sales & sales planning teams to arrange and organize exhibition booth set-up.
• Track budget planning of conferences and exhibitions.
• Collaborate with Canon Sales team to compile U.S. customer's technical requirements and provide feedback to Canon Headquarters.
• Research semiconductor manufacturing equipment market, perform market share analysis and report to management and Canon Inc.
• Monitor and analyze semiconductor device trends and market trends.
• Periodic update and report to internal management and to Canon Inc. of semiconductor market news.
• Renew market research contracts with market research companies, compiling and distributing market information.
• Collect new product information from Canon Headquarters and share with sales team.
• Compile and organize sales promotion materials to provide to sales team.
• Create sales promotion materials for Canon semiconductor equipment.
• Draft press releases for new Canon semiconductor manufacturing equipment.
• Create & edit web content of new Canon equipment in CUSA website.
• Create product brochures.

Requirements

• Bachelor's degree in a relevant field or equivalent experience required plus 3-5 years of product marketing or product promotion experience.
• Bilingual (Japanese/English) is required.
• Experience preferred with Oracle.
• Requires MSOffice, intermediate Word, basic Excel and PowerPoint.
• Working knowledge of Salesforce is helpful.
• Experience in the semiconductor or equipment industry is desirable.
• Requires B2B experience in sales, marketing, or related area.
• Basic administration skill & data collecting, organizing, analyzing skill.
• Effective communication skills to Canon internal employees and suppliers.
• Ability to travel overnight.
• Valid driver's license and acceptable driving record are necessary.

Benefits

• Medical, dental, vision insurance.
• 401(k) Savings Plan.
• Discretionary profit sharing.
• Discretionary success sharing.
• Educational assistance.
• Recognition programs.
• Vacation.
• Employee referral bonus.
• Employee discounts.
• Volunteer opportunities.
• Casual dress code.