Specialty Marketing Manager

About the position

Lead the marketing team for European Imports and oversee all aspects for marketing materials, events, revenue generation based on activities and the general education and promotion of specialty food products.

Responsibilities

• Set the direction and guide the Content Development, Marketing Material, Event management and Media content for European Imports to ensure timelines and deadlines are met.
• Implement and manage the PPP (Premium Performance Program) with suppliers to achieve growth objectives and earned income budgeted objectives.
• Work with Category Specialists to enroll suppliers and track performance.
• Update and maintain the Supplier marketing guide to communicate vital information to suppliers on various marketing options available through the PPP Program.
• Manage Exclusive Brand/Label including logos, style guides, and labels.
• Act as a liaison between supplier and Category Specialist team.
• Coordinate with Category Specialist to update current items and manage 3rd Party Tracking to ensure necessary information is ready for placement on 3rd party sites with proper content, pricing, and availability.
• Liaise with corporate marketing team to set direction for developing and maintaining website and social media compliance and connectivity.
• Work with Sales team weekly to ensure marketing needs of the sales team are satisfied.

Requirements

• High School Diploma
• 5 years B2B marketing experience
• Advanced computer skills; proficient with Microsoft Outlook, Word, Excel, and PowerPoint.
• Ability to influence and be seen as a team player.
• Strong interpersonal skills.
• Excellent written, verbal, and communication skills.
• Strong collaboration skills to work across multiple departments while managing multiple priorities.
• Ability to build strong working relationships with internal and external stakeholders and partners across the enterprise.
• Excellent project management skills.
• Ability to manage and drive multiple work streams.
• Ability to coordinate tasks, resources, and opinions across functional areas to execute sales strategy.
• Possess a strong work ethic and team player mentality.
• Solid analytical problem-solving skills, including familiarity with analyzing reports and deriving insights from data.
• Knowledge of marketing principles, product lines, and Sysco platforms.
• Ability to thrive in a fast-paced work environment.

Nice-to-haves

• Marketing or Sales experience within foodservice
• Experience utilizing salesforce.com