About the position
Spotfire is the leader in visual data science, going beyond basic rearview dashboards to offer a single visual analytics platform for data exploration and real-time decisions. Backed by point-and-click, no-code data science, Spotfire allows even the non-developer to analyze both data at rest and data in motion together for faster time-to-insight and better business outcomes. As a newly independent business unit within Cloud Software Group, we are investing in growth and extraordinary talent. We are building an exceptional team to fuel Spotfire's growth, and we're seeking a results-driven Field and Customer Marketing Manager to join our dynamic marketing team. In this pivotal role, you will expand sales opportunities, enhance customer retention, and cultivate Spotfire advocates. You will collaborate closely with Spotfire Direct Sales, Technical Teams, Product Management, and the Customer Success organization to drive revenue growth through strategic field and customer marketing initiatives. This role demands a proactive individual who thrives in a bold, fast-paced, values-driven environment. Reporting directly to the Head of Marketing for Spotfire, you will be instrumental in shaping the next phase of Spotfire's growth journey.
Responsibilities
- Develop and execute Account-Based Marketing (ABM) strategies to identify and engage high-value targets, driving new business and growth opportunities.
- Collaborate with sales teams in the field to support their efforts, providing them with tailored marketing materials, insights, and strategies to close deals effectively.
- Create and manage customer marketing programs to drive engagement, retention, and advocacy, ensuring customers continually find value in Spotfire's offerings.
- Build and nurture strong relationships with key customers, leveraging their success stories to enhance brand reputation and generate new business leads.
- Design and implement targeted marketing campaigns and events that align with sales objectives, fostering collaboration between marketing and sales teams.
- Develop and manage programs to identify and develop Spotfire champions, turning satisfied customers into enthusiastic advocates.
- Work closely with cross-functional teams to ensure marketing strategies are effectively executed and aligned with overall business objectives.
Requirements
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
- Proven experience (10+ years) in Marketing, preferably within the technology or software industry.
- Strong understanding of B2B marketing principles and strategies, with a focus on field marketing and regional promotion.
- Excellent interpersonal and communication skills, both written and verbal.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Proficiency in marketing tools and software, including CRM systems and analytics platforms.
- Familiarity with data analytics, business intelligence, or related software is highly desirable.
- Willingness to travel to attend events and engage with customers within the assigned region.
- Creative thinking and problem-solving skills with a results-driven mindset.
Benefits
- Access to healthcare
- Life insurance
- Disability benefits
- 401(k) plan and company match
