About the position
The CNN Digital Research & Analytics team is looking for a Senior Analyst, Marketing Data Enablement with a focus on strategy, implementation, and enablement of data solutions that power our marketing and audience platforms. This role will manage the workflows responsible for accurate data collection, processing, analysis and enablement for Martech and Ad tech platform and tools. This role will be crucial in the execution of our data strategy and will serve as a core resource for enabling our data solutions & usage. The Sr Marketing Analyst will work closely with our Growth marketing team as well as our Data, Analytics, Research, Testing team to support and implement high-quality data measurement capabilities that enable data-driven decisions. The role will ensure data accuracy and consistency in reporting and data deliverables by influencing, designing and optimizing procedures and resources for our analytics users. This person should be ready to deep dive into an exciting & transitioning analytics landscape!
Responsibilities
- Design and optimize data to improve tracking, attribution, and cross-platform activation for marketing campaigns.
- Lead tagging/tracking setups (via Adobe Tag Manager, GTM) and server-side integrations (e.g., Meta CAPI, TikTok Events API), troubleshooting discrepancies to ensure data accuracy.
- Serve as the liaison between analytics and growth marketing teams to democratize access to clean, actionable data—enabling self-service reporting, audience segmentation, and performance insights.
- Monitor data quality (e.g., via Meta Events Manager, TikTok Events) to resolve signal loss, deduplication issues, and match rate challenges for first-party data (emails, external IDs).
- Partner with the growth marketing team to align tracking requirements with business goals, ensuring data solutions support testing, and ROI measurement.
- Perform data validation across platforms and processes, identifying opportunities or gaps throughout the data collection lifecycle, and developing shared documentation for proper utilization to support the overall execution of our data strategy.
- Create and contribute to the data modeling of shared data sources, identifying usage patterns across sources, performing the required manipulations and generating foundational visualizations to foster enablement across teams.
- Support the ongoing development of our teams Center of Excellence for data processes, standards and best practices around collection, audience measurement and documentation.
Requirements
- 3+ years experience in data enablement and analytics, with experience with marketing or ad tech data.
- Experience in tracking implementations and hands-on experience with tag management (such as Adobe/Google Tag Manager), server-side integrations.
- Proficient in SQL and visualization tools (such as Tableau, Looker).
- Hands-on utilization of data management & modeling tools: DBT (preferred), AirFlow, Databricks, etc.
- Experience with raw data and data warehouses: Snowflake (preferred), BigQuery, RedShift, Azure, etc.
- Exposure to data pipelines and engineering solutions (e.g Snowplow).
Nice-to-haves
- Bachelors Degree or higher preferred.
- Strong communication, analytical and data translation skills.
- Familiarity with Python is a big plus.
- Ability to manage multiple projects and tasks with competing deadlines.
- Experience with analytics solutions: Adobe Analytics, Google Analytics or alternate solution.
- Experience with ad tech (paid media platforms, CDPs, MMPs).
Benefits
- Health insurance coverage.
- Employee wellness program.
- Life and disability insurance.
- Retirement savings plan.
- Paid holidays and sick time.
- Vacation.
