Sr Area Marketing Manager, Oncology (Northeast)

About the position

Join Natera as a Sr Area Marketing Manager to play a critical role in driving awareness and adoption of our cutting-edge molecular residual disease (MRD) test Signatera for oncology healthcare providers. This is a unique opportunity to contribute to the growth of our suite of oncology products, including Altera, and Empower, that are transforming cancer care and advancing precision medicine. Reporting to the Director of Oncology Marketing, you will oversee marketing efforts in a designated region (e.g., West, Northeast, South, or Central US) to engage providers in peer-to-peer discussions about the use of MRD in oncology practice and in regional cancer centers.

Responsibilities

• Collaborate Across Teams and with KOLs: Partner with Medical Affairs and Sales teams to develop and execute peer-to-peer programs and build educational tools. Develop and maintain relationships with key opinion leaders (KOLs).
• Customize Education: Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages.
• Support Regional Events: Assist in content development for regional HCP programs, tumor boards, and congresses. Manage timelines and budgets effectively.
• Analyze and Report Insights: Gather and analyze customer feedback, competitive data, and market trends to refine marketing strategies. Track effectiveness of regional campaigns.

Requirements

• Bachelor's degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred.
• Minimum of 5 years in healthcare product marketing, product management, sales, medical affairs, or strategic consulting.
• Experience in life sciences, health technology, or diagnostics is required.
• Oncology experience is strongly preferred.

Nice-to-haves

• High integrity and strong interpersonal skills to build lasting relationships with stakeholders.
• Excellent project management skills with strong attention to detail and ability to manage timelines effectively.
• Proven ability to synthesize clinical information and develop concise, impactful promotional materials.
• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences.
• Collaborative mindset with the ability to lead and align cross-functional teams.
• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies.
• Familiarity with digital marketing channels and field marketing tactics is a plus.
• Proficiency in Microsoft PowerPoint, Excel, and CRM platforms like Salesforce.

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Free testing for employees and their immediate families.
• Fertility care benefits.
• Pregnancy and baby bonding leave.
• 401k benefits.
• Commuter benefits.
• Generous employee referral program.