Sr. Brand Marketing Manager

About the position

We're looking for a Sr. Brand Marketing Manager who is eager to take Chime's already cherished brand to the next level. In this role, you'll delve into the essence of our identity, weaving compelling narratives that resonate deeply with our members and extend our market influence through strategic storytelling. Working hand-in-hand with diverse teams like Creative and Partnerships, you'll articulate the Chime story across various mediums, fostering a brand experience that's not only seen but truly felt. Join us in our mission to humanize banking, making financial progress an attainable reality for millions.

Responsibilities

• Define Chime’s long-term brand vision and mission, with clear customer segmentation and targeted messaging.
• Lead brand positioning efforts to ensure differentiation and uncover growth opportunities through competitive analysis.
• Analyze consumer behavior, feedback, and market trends to shape brand perception and optimize marketing strategies.
• Use data and analytics tools to track brand performance and refine targeting and personalization efforts.
• Develop and execute integrated marketing campaigns aligned with brand strategy, ensuring consistency across channels.
• Manage campaign delivery from briefing through post-analysis, partnering with internal teams and external agencies to stay on time and on budget.

Requirements

• 8+ years of experience in brand marketing, brand strategy, or integrated marketing, ideally across both in-house and agency environments or within consumer tech, fintech, or mission-driven brands.
• Proven ability to manage creative development end to end, from briefing and concepting through feedback and final delivery, across both internal teams and external agencies.
• Strong cross-functional collaborator with experience partnering across creative, social, growth, comms, and product marketing to maintain brand consistency.
• Deep understanding of brand and campaign performance metrics; able to define KPIs, analyze results, and apply insights to optimize creative and messaging.
• Strategic thinker with a sharp brand instinct and a bias for action, comfortable balancing long-term vision with day-to-day execution.

Benefits

• A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote.
• Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit.
• Competitive salary based on experience.
• 401k match plus great medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
• 1% of your time off to support local community organizations of your choice.
• Annual wellness stipend to use towards eligible wellness related expenses.
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too.
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.