About the position
This role will be based in San Francisco, Sunnyvale, Chicago, Detroit or New York City. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. The Vision of LinkedIn Marketing Solutions (LMS) is to create economic growth opportunities for every organization worldwide. We do this by creating an environment for the best talent to leverage their skills, being the most effective place online for marketers to engage with professionals and by improving results for our marketing partners. The Online Sales Organization (OSO) of LMS empowers organizations to reach, engage and convert their professional audience at scale. Within OSO, our New & Emerging Business team works with early-stage startups and other high-potential LMS customers, helping them achieve their growth objectives by utilizing best-in-class products and services. At LinkedIn, we pursue diversity of thought and embrace our unique experiences. We strive to help our employees find their passion and purpose. LinkedIn Marketing Solutions is searching for a Senior Client Solutions Manager (Sr. CSM) to join our Startups team. The Sr, CSM will leverage their knowledge of digital advertising, superior communication skills, and analytical abilities to provide consultative solutions to help B2B startups grow their organizations and effectively reach their target audiences. The Sr. CSM will drive value for these new customers by providing best-in-class engagement insights and campaign recommendations. Leveraging data and analytics, the Sr. CSM will identify areas where LinkedIn can provide more value to our clients and build a case for upsell opportunities. The Sr. CSM will be measured by their ability to partner with their Account Executive(s) to analyze and action on data and drive incremental revenue. They are a nimble team player who is comfortable managing multiple clients, campaigns, and projects concurrently.
Responsibilities
- Build relationships with clients and develop a deep understanding of their business and objectives to provide best-in-class customer engagement
- Proactively analyze and optimize customers' advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are met
- Provide recommendations and training on targeting, implementation, optimization, and reporting
- Support customer education including a best-in-class onboarding experience and ad hoc education needs
- Stabilize performance and grow revenue from new advertisers via proactive optimizations and upsells
- Leverage technology to drive performance-oriented marketing solutions
- Advise on creative and content development, leveraging marketing expertise to maximize performance and delivery
- Work effectively with various cross-functional partners in sales, marketing, finance, technical support, product, product marketing and insights to ensure customer success, troubleshoot campaigns and ensure error-free execution
- Represent the voice of the customer through collaboration with product teams to influence campaign management tools and ensure our customer needs are met
- Co-develop a strategic plan for your book of business with your Account Executive
- Use data and insights to highlight the value of advertising, demonstrate ROI, and make recommendations for optimizations and additional investment
- Inspire continued innovation by regularly sharing ideas and best practices with peers and manager
- Embrace our learning culture to develop yourself as a sales professional and colleague to your peers and internal partners
Requirements
- BA/BS degree or equivalent experience
- 5+ years of experience in advertising sales, media buying and planning, or relevant consulting work
Nice-to-haves
- 3+ years of auction based or programmatic campaign management and optimization experience (eg, Social, Google Adwords, ad exchange/trading desks)
- Experience in advertising sales and media account management
- Familiarity with startups go-to-market challenges and growth KPIs
- Demonstrated analytical background and experience with statistical analysis, return on investment modeling, and advertising / media analytics
- Ability to think strategically with a proven track record of providing consultative and data-driven solutions
- Demonstrated understanding of advertising technology and marketing automation
- Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
- Ability to work independently and collaborate cross-functionally
Benefits
- Annual performance bonus
- Stock options
- Comprehensive benefits package
