About the position
If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Join our team as a Marketing Management Sr Consultant! Are you passionate about leveraging innovative marketing technology to create meaningful customer and partner experiences to drive business success? Join our dynamic team, where you will play both a strategic and hands-on execution role in advancing personalization and marketing automation, and using the MarTech stack to empower the Property and Casualty marketing organization. This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.
Responsibilities
- Utilize deep SalesForce Marketing Cloud expertise to enhance cross-channel personalization for key campaigns and in support of go-to-market strategies.
- Define and optimize marketing automation processes to improve distribution partner email journeys, driving efficiency and effectiveness.
- Deploy web personalization, refining processes for launching, monitoring, and measuring key experiences that deliver business value.
- Champion identity resolution strategies to enhance web personalization efforts.
- Drive integration of sales and marketing data.
- Collaborate with Marketing Operations to scale personalization capabilities and ensure alignment with broader roadmaps, including how we capitalize on the new CDP.
- Provide strategic consultation to P&C marketing partners, advising on best practices and innovative insights for integrating web personalization into their primary campaigns.
- Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
- Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
- Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
- Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
- Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
- Monitors emerging innovative trends in content, design and marketing tactics.
- Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior.
- Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
- Ensures programs are on strategy and on schedule.
Requirements
- Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
- Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field.
- In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred.
- Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects.
- Ability to function independently or in a team environment.
- Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Nice-to-haves
- Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
- Prior marketing development and project leadership exposure/experience preferred.
Benefits
- Medical/dental/vision insurance.
- Life insurance.
- Short and long term disability coverage.
- Paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date.
- Nine paid holidays.
- 8 hours of Lifetime paid time off.
- 8 hours of Unity Day paid time off.
- 401(k) with company match.
- Company-paid pension plan.
- Business casual attire.
