About the position
The role of a Senior Manager, Marketing in a consumer health technology company requires a versatile skill set that blends forward-thinking marketing expertise with a deep understanding of connected consumer technology landscape. The role will require strategic thinking, a customer-centric approach, strong communication and analytical skills, and the ability to navigate regulatory complexities while still delivering impactful, data-driven campaigns. This role will be the consumer marketing leader for our product and service launches, working closely with product marketing to ensure the optimal experience. Working closely with the product and sales teams to ensure product, marketing and sales are aligned on goals, messaging, and lead generation strategies. Partnering with product marketing managers and development teams to understand features, benefits, and updates, ensuring marketing is accurately conveying the product's value proposition. Gathering and integrating customer feedback to improve marketing efforts and product development. Defining and tracking key performance indicators (KPIs) for customer acquisition, retention, and lifetime value. Continuously optimizing launch marketing campaigns based on data insights and market feedback. Lead consumer marketing within our rePAP or product renewal efforts Lead the creation of product storytelling around product and service innovations to connect with consumers emotionally Building relationships with providers, influencers, and other strategic partners to amplify brand awareness and integrate into GTM execution Post purchase engagement on products and services. Optimizing content and evolving CRM to personalize content for Resmed consumers.
Responsibilities
- Lead consumer marketing for product and service launches.
- Ensure alignment on goals, messaging, and lead generation strategies with product and sales teams.
- Partner with product marketing managers and development teams to convey product value propositions.
- Gather and integrate customer feedback to enhance marketing efforts and product development.
- Define and track KPIs for customer acquisition, retention, and lifetime value.
- Continuously optimize launch marketing campaigns based on data insights.
- Lead consumer marketing within rePAP or product renewal efforts.
- Create product storytelling to connect with consumers emotionally.
- Build relationships with providers, influencers, and strategic partners.
- Engage consumers post-purchase on products and services.
- Optimize content and evolve CRM for personalized consumer engagement.
Requirements
- Minimum 6 years’ experience in consumer marketing.
- A portfolio of real world examples that exemplify your best work.
- Experience leading integrated marketing campaigns.
- Experience pushing the creative boundaries and work level.
- Experience leading B2C product and brand campaigns.
- Experience managing and growing products and services in market with data-driven decision making.
- Experience using an array of martech platforms with data & analytical platforms.
Nice-to-haves
- Bachelor’s degree required / MBA desired.
- 10+ years of related experience.
Benefits
- Comprehensive medical, vision, dental, and life insurance.
- AD&D, short-term and long-term disability insurance.
- Sleep care management.
- Health Savings Account (HSA).
- Flexible Spending Account (FSA).
- Commuter benefits.
- 401(k).
- Employee Stock Purchase Plan (ESPP).
- Employee Assistance Program (EAP).
- Tuition assistance.
- 15 days Paid Time Off (PTO) in the first year.
- 11 paid holidays plus 3 floating days.
- 14 weeks of primary caregiver leave or two weeks of secondary caregiver leave.
